Investing in Life: Insurance in Antebellum America
A study of the early years of the life insurance industry in 19th century America.

Investing in Life considers the creation and expansion of the American life insurance industry from its early origins in the 1810s through the 1860s and examines how its growth paralleled and influenced the emergence of the middle class.

Using the economic instability of the period as her backdrop, Sharon Ann Murphy also analyzes changing roles for women; the attempts to adapt slavery to an urban, industrialized setting; the rise of statistical thinking; and efforts to regulate the business environment. Her research directly challenges the conclusions of previous scholars who have dismissed the importance of the earliest industry innovators while exaggerating clerical opposition to life insurance.

Murphy examines insurance as both a business and a social phenomenon. She looks at how insurance companies positioned themselves within the marketplace, calculated risks associated with disease, intemperance, occupational hazard, and war, and battled fraud, murder, and suicide. She also discusses the role of consumers?their reasons for purchasing life insurance, their perceptions of the industry, and how their desires and demands shaped the ultimate product.

Winner, Hagley Prize in Business History, Hagley Museum and Library and the Business History Conference

Praise for Investing in Life

“A well-written, well-argued book that makes a number of important contributions to the history of business and capitalism in antebellum America.” —Sean H. Vanatta, Common Place

“An intriguing, instructive history of the establishment and development of the life insurance industry that reveals a good deal about changing social and commercial conditions in antebellum America . . . Highly recommended.” —Choice
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Investing in Life: Insurance in Antebellum America
A study of the early years of the life insurance industry in 19th century America.

Investing in Life considers the creation and expansion of the American life insurance industry from its early origins in the 1810s through the 1860s and examines how its growth paralleled and influenced the emergence of the middle class.

Using the economic instability of the period as her backdrop, Sharon Ann Murphy also analyzes changing roles for women; the attempts to adapt slavery to an urban, industrialized setting; the rise of statistical thinking; and efforts to regulate the business environment. Her research directly challenges the conclusions of previous scholars who have dismissed the importance of the earliest industry innovators while exaggerating clerical opposition to life insurance.

Murphy examines insurance as both a business and a social phenomenon. She looks at how insurance companies positioned themselves within the marketplace, calculated risks associated with disease, intemperance, occupational hazard, and war, and battled fraud, murder, and suicide. She also discusses the role of consumers?their reasons for purchasing life insurance, their perceptions of the industry, and how their desires and demands shaped the ultimate product.

Winner, Hagley Prize in Business History, Hagley Museum and Library and the Business History Conference

Praise for Investing in Life

“A well-written, well-argued book that makes a number of important contributions to the history of business and capitalism in antebellum America.” —Sean H. Vanatta, Common Place

“An intriguing, instructive history of the establishment and development of the life insurance industry that reveals a good deal about changing social and commercial conditions in antebellum America . . . Highly recommended.” —Choice
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Investing in Life: Insurance in Antebellum America

Investing in Life: Insurance in Antebellum America

by Sharon Ann Murphy
Investing in Life: Insurance in Antebellum America

Investing in Life: Insurance in Antebellum America

by Sharon Ann Murphy

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Overview

A study of the early years of the life insurance industry in 19th century America.

Investing in Life considers the creation and expansion of the American life insurance industry from its early origins in the 1810s through the 1860s and examines how its growth paralleled and influenced the emergence of the middle class.

Using the economic instability of the period as her backdrop, Sharon Ann Murphy also analyzes changing roles for women; the attempts to adapt slavery to an urban, industrialized setting; the rise of statistical thinking; and efforts to regulate the business environment. Her research directly challenges the conclusions of previous scholars who have dismissed the importance of the earliest industry innovators while exaggerating clerical opposition to life insurance.

Murphy examines insurance as both a business and a social phenomenon. She looks at how insurance companies positioned themselves within the marketplace, calculated risks associated with disease, intemperance, occupational hazard, and war, and battled fraud, murder, and suicide. She also discusses the role of consumers?their reasons for purchasing life insurance, their perceptions of the industry, and how their desires and demands shaped the ultimate product.

Winner, Hagley Prize in Business History, Hagley Museum and Library and the Business History Conference

Praise for Investing in Life

“A well-written, well-argued book that makes a number of important contributions to the history of business and capitalism in antebellum America.” —Sean H. Vanatta, Common Place

“An intriguing, instructive history of the establishment and development of the life insurance industry that reveals a good deal about changing social and commercial conditions in antebellum America . . . Highly recommended.” —Choice

Product Details

ISBN-13: 9780801899478
Publisher: Johns Hopkins University Press
Publication date: 05/04/2021
Series: Studies in Early American Economy and Society from the Library Company of Philadelphia
Sold by: Barnes & Noble
Format: eBook
Pages: 410
File size: 4 MB
Age Range: 18 Years

About the Author

Sharon Ann Murphy is an associate professor of history at Providence College.

Table of Contents

Series Editor's Foreword
Acknowledgments
Introduction: New Risks in a Changing World
Part I: The Creation of an Industry
1. Understanding Mortality in Antebellum America: The Search for a Stable Business Model
2. Selecting Risks in an Anonymous World: The Development of the Agency System
3. Lying, Cheating, and Stealing versus The Court of Public Opinion: Preventing Moral Hazard and Insurance Fraud
4. The Public Interest in a Private Industry: Life Insurance and the Regulatory-Promotional State
Part II: Reaching Out to the Middle Class
5. Protecting Women and Children "in the hour of their distress": Targeting the Fears of an Emerging Middle Class
6. Targeting the Aspirations of an Emerging Middle Class: The Triumph of Mutual Life Insurance Companies
7. Securing Human Property: Slavery, Industrialization, and Urbanization in the Upper South
8. Acting "in defiance of Providence"? The Public Perception of Life Insurance
Part III: Cooperation, Competition, and the Quest for Stability
9. Seeking Stability in an Increasingly Competitive Industry: The Creation of the American Life Underwriters' Convention
10. Insuring Soldiers, Insuring Civilians: The Civil War as a Watershed for the Life Insurance Industry
11. The Perils of Success during the Postbellum Years
Conclusion: "Have you provided for your Family an Insuranceon your Life?"
Appendix
Notes
Essay on Sources
Index

What People are Saying About This

Edward Balleisen

Investing in Life represents absolutely first-rate research into the early history of the American life insurance industry. Murphy has dug deeply into corporate archives, the insurance and wider business press, metropolitan newspapers, and appellate legal opinions. The result is a deft reconstruction of the evolution of corporate strategies for marketing and organization, as well as the ambivalent popular responses to life insurance, especially among the urban middle class.

Edward Balleisen, Duke University

From the Publisher

Investing in Life represents absolutely first-rate research into the early history of the American life insurance industry. Murphy has dug deeply into corporate archives, the insurance and wider business press, metropolitan newspapers, and appellate legal opinions. The result is a deft reconstruction of the evolution of corporate strategies for marketing and organization, as well as the ambivalent popular responses to life insurance, especially among the urban middle class.
—Edward Balleisen, Duke University

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