Is segmentation effective?: That is, does one or more market groups appear to be identifiable and measurable, accessible, substantial, and responsive?

Is segmentation effective?: That is, does one or more market groups appear to be identifiable and measurable, accessible, substantial, and responsive?

by Barbara Krolikowski

NOOK Book(eBook)

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Product Details

ISBN-13: 9783640249923
Publisher: GRIN Publishing
Publication date: 01/01/2009
Sold by: CIANDO
Format: NOOK Book
Pages: 8
File size: 88 KB

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