Jughead’s pining for the coveted “Steadiest Customer Award” spot at Pop’s until he finds out some unfortunate news—he’s NOT Pop’s VIP customer! The mysterious Mr. Milkweed has been visiting the Shoppe by one day more than ol’ Juggie. Now Jughead’s determined to win the top spot any way he can. What will he do? And just who is this Mr. Milkweed? The answers lie in “The Milkweed Lament,” the zany lead story to a hilarious double digest!