Keeping Cool on the Hot Seat: Dealing Effectively with the Media in Times of Crisis

Any organization can find themselves the subject of a negative news story, whether in the traditional or social media. It is those organizations which have prepared for this day when something bad has happened (or is alleged) who will be able to not only survive, but even thrive. Preparation requires pre-planning for crises they hope will never happen. It also requires making sure that those who will speak with the media and other concerned/upset/hostile audiences have a clear knowledge of ...