Key Concepts in e-Commerce

by Alan Charlesworth

Overview

E-Commerce is making an ever-bigger impact on the way businesses operate. Key Concepts in e-Commerce offers readers an introduction to the many words, terms and phrases that abound in this fast developing and increasingly popular discipline.

Product Details

ISBN-13:	9781350314825
Publisher:	Bloomsbury Publishing
Publication date:	03/22/2007
Series:	Key Concepts
Sold by:	Barnes & Noble
Format:	eBook
Pages:	328
File size:	498 KB

About the Author

ALAN CHARLESWORTH is a Senior Lecturer in marketing and e-marketing. He has been involved in e-commerce as a practitioner, consultant, trainer and educator since 1996, and is co-author of Online Marketing A Customer-Led Approach (OUP, 2007).
ALAN CHARLESWORTH was a Senior Lecturer in Marketing and E-marketing at the University of Sunderland, UK.

Table of Contents

Consists of approximately 1200 entries, organized alphabetically.

What People are Saying About This

From the Publisher

No doubt in my mind that this needs to be published.' - Paul Griseri, UCL, UK

'This is a worthy addition to the Key Concepts series and a valuable supporting asset for students...' - Jonathan Groucutt, Oxford Brookes University, UK