K-pop's remarkable global popularity is no coincidence. Its success cannot be attributed to a talented individual or a set of favourable government policies but is instead the result of continuous innovation by risk-taking entrepreneurs.
For the first time in English, this book presents a focus on the managerial and structural features of the K-pop industry to unpack the resounding success of K-pop companies and the Hallyu Wave phenomenon. It analyses leading industry players, explaining the success strategies of K-pop from the perspective of innovation management theory. It places a particular special emphasis on SM Entertainment, a leading pioneer in the South Korean entertainment industry, and sheds light on the company's strategies for success.
As the book examines how K-pop developed over time, it draws an interesting parallel with the semiconductor and IT industries, noting common characteristics between them. It concludes with thoughts on K-pop's future and advises K-pop innovators on developing new business models combining new technologies in artificial intelligence (AI), robotics and augmented reality (AR) to keep the momentum going. It is a must-read for readers interested in innovation, the entertainment industry, and the global phenomenon that is the Hallyu Wave.
Contents:
- Introduction: K-pop is an Innovation
- Innovation Output by K-pop (1996~2020)
- K-pop Innovation
- The Innovative Momentum of K-pop
- K-pop's First Mover, SM Entertainment
- 2nd Generation Innovation in the Korean Economy: K-Innovation
- The Future of K-pop
Readership: Scholars and students of East Asian studies, innovation specialists, international business specialists, Korean culture specialists, media studies specialists, popular culture specialists, creativity management specialists, government officials in relation ministries, fans of K-pop and the Hallyu Wave worldwide.
'As a producer, I tried to create the best artists and content through a systematic system and established the concept of content creation technology, or Culture Technology (CT). This book explains well the process of innovation in how these visions and strategies have led to the industrial success of K-pop. In the future, I believe that K-pop and Hallyu will not only contribute to economic development by creating a cultural ecosystem that connects fandom, prosumer, and celebrity around the world, but also play a big role for the global.' - Soo-Man Lee Super Producer, Founder of SM Entertainment
'Korea, the 'Land of the Morning Calm', stepped into the 21st century by harnessing a robust soft power based on cultural content. In this innovative journey, creative producers and cultural enterprises played pivotal roles. This book intricately outlines how K-pop evolved into a competitive international industry. Through this book, we gain insight into how Korea managed to attain global soft power and its journey to achieving it.' - Seung-Hwan Song Producer of 'NANTA', Ceremony Director of Pyeong-Chang Winter Olympics
'There have been numerous efforts to identify the success factors of K-pop and the Korean Wave within the cultural characteristics of Korea. However, such studies or assertions lack scientific evidence and support. Fundamentally, the success of the Hallyu industry, as a popular culture industry, should be viewed from the dimensions of industry, entrepreneurship, and innovation. Professor Jangwoo Lee's book, K-pop Innovation, examines not only the success factors of K-pop but also scientifically analyzes the success factors of the Korean cultural industry. This book is a must-read and a seminal work in this field.' - Geun Lee Professor of Graduate School of International Studies, Seoul National University, Former President of Korea Foundation
'K-pop is the most prominent cultural product of Korea, according to a survey of images reminiscent of Korea by the Korea Institute for International Cultural Exchange (KOFICE). It is followed by K-food, K-drama, and information technology (IT) products. K-pop has become a representative icon of Korea in the near future. What are the factors of K-pop's success? This book carefully replicates it from the perspective of 'the result of systematic innovation', which has been steadily progressing. It also explains idolization, diversification of revenue sources, and globalization as three major strategies of K-pop. The core is the spirit of innovation and challenge. The vision of the innovator is creating a new history. In short, this book is like an oracle that can predict the development process and future trends of K-pop. We can reaffirm this every year at the World Culture Industry Forum, led by the author.' - Kilhwa Jung Chairman of Korean Foundation for International Cultural Exchange (KOFICE)
Key Features:
- Takes a refreshing perspective to explain K-pop's success by applying established business innovation theories to the unchartered area of pop music business
- The first serious attempt of its kind to focus on the managerial and structural features of the K-pop industry
- Contains more up-to-date information and provides an insider's view to the rare success case of the K-pop music industry, leading from the author's first-hand experience with SM Entertainment
- Includes myriad first-hand interviews and comprehensive data from leading K-pop companies, including an in-depth case study on SM Entertainment
K-pop's remarkable global popularity is no coincidence. Its success cannot be attributed to a talented individual or a set of favourable government policies but is instead the result of continuous innovation by risk-taking entrepreneurs.
For the first time in English, this book presents a focus on the managerial and structural features of the K-pop industry to unpack the resounding success of K-pop companies and the Hallyu Wave phenomenon. It analyses leading industry players, explaining the success strategies of K-pop from the perspective of innovation management theory. It places a particular special emphasis on SM Entertainment, a leading pioneer in the South Korean entertainment industry, and sheds light on the company's strategies for success.
As the book examines how K-pop developed over time, it draws an interesting parallel with the semiconductor and IT industries, noting common characteristics between them. It concludes with thoughts on K-pop's future and advises K-pop innovators on developing new business models combining new technologies in artificial intelligence (AI), robotics and augmented reality (AR) to keep the momentum going. It is a must-read for readers interested in innovation, the entertainment industry, and the global phenomenon that is the Hallyu Wave.
Contents:
- Introduction: K-pop is an Innovation
- Innovation Output by K-pop (1996~2020)
- K-pop Innovation
- The Innovative Momentum of K-pop
- K-pop's First Mover, SM Entertainment
- 2nd Generation Innovation in the Korean Economy: K-Innovation
- The Future of K-pop
Readership: Scholars and students of East Asian studies, innovation specialists, international business specialists, Korean culture specialists, media studies specialists, popular culture specialists, creativity management specialists, government officials in relation ministries, fans of K-pop and the Hallyu Wave worldwide.
'As a producer, I tried to create the best artists and content through a systematic system and established the concept of content creation technology, or Culture Technology (CT). This book explains well the process of innovation in how these visions and strategies have led to the industrial success of K-pop. In the future, I believe that K-pop and Hallyu will not only contribute to economic development by creating a cultural ecosystem that connects fandom, prosumer, and celebrity around the world, but also play a big role for the global.' - Soo-Man Lee Super Producer, Founder of SM Entertainment
'Korea, the 'Land of the Morning Calm', stepped into the 21st century by harnessing a robust soft power based on cultural content. In this innovative journey, creative producers and cultural enterprises played pivotal roles. This book intricately outlines how K-pop evolved into a competitive international industry. Through this book, we gain insight into how Korea managed to attain global soft power and its journey to achieving it.' - Seung-Hwan Song Producer of 'NANTA', Ceremony Director of Pyeong-Chang Winter Olympics
'There have been numerous efforts to identify the success factors of K-pop and the Korean Wave within the cultural characteristics of Korea. However, such studies or assertions lack scientific evidence and support. Fundamentally, the success of the Hallyu industry, as a popular culture industry, should be viewed from the dimensions of industry, entrepreneurship, and innovation. Professor Jangwoo Lee's book, K-pop Innovation, examines not only the success factors of K-pop but also scientifically analyzes the success factors of the Korean cultural industry. This book is a must-read and a seminal work in this field.' - Geun Lee Professor of Graduate School of International Studies, Seoul National University, Former President of Korea Foundation
'K-pop is the most prominent cultural product of Korea, according to a survey of images reminiscent of Korea by the Korea Institute for International Cultural Exchange (KOFICE). It is followed by K-food, K-drama, and information technology (IT) products. K-pop has become a representative icon of Korea in the near future. What are the factors of K-pop's success? This book carefully replicates it from the perspective of 'the result of systematic innovation', which has been steadily progressing. It also explains idolization, diversification of revenue sources, and globalization as three major strategies of K-pop. The core is the spirit of innovation and challenge. The vision of the innovator is creating a new history. In short, this book is like an oracle that can predict the development process and future trends of K-pop. We can reaffirm this every year at the World Culture Industry Forum, led by the author.' - Kilhwa Jung Chairman of Korean Foundation for International Cultural Exchange (KOFICE)
Key Features:
- Takes a refreshing perspective to explain K-pop's success by applying established business innovation theories to the unchartered area of pop music business
- The first serious attempt of its kind to focus on the managerial and structural features of the K-pop industry
- Contains more up-to-date information and provides an insider's view to the rare success case of the K-pop music industry, leading from the author's first-hand experience with SM Entertainment
- Includes myriad first-hand interviews and comprehensive data from leading K-pop companies, including an in-depth case study on SM Entertainment
K-POP INNOVATION: The Future of Korean Innovation that Took the World by Storm
288
K-POP INNOVATION: The Future of Korean Innovation that Took the World by Storm
288
Product Details
| ISBN-13: | 9789811271731 |
|---|---|
| Publisher: | WSPC |
| Publication date: | 02/08/2024 |
| Sold by: | Barnes & Noble |
| Format: | eBook |
| Pages: | 288 |
| File size: | 7 MB |