Leading in a Social World: Stop social media marketing and build social capital instead.

Leading in a Social World: Stop social media marketing and build social capital instead.

by R. Aaron Templer

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Overview

Marketers have long had their hands on the levers of social media, and have biased us into a way of thinking about online social constructs that actually stands in contrast to the way social networks generate value.

Leading in a Social World exposes both the shortcomings of the tactics-focused social media marketing approach on which so many marketing professionals, leaders, organizations and brands rely, and the questionable data upon which many of their decisions are based. The better way is through building social capital—not with better marketing skills, but with stronger leadership acumen. Leading in a Social World shows you how.


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Product Details

BN ID: 2940162321965
Publisher: Templer Tantrums LLC
Publication date: 09/09/2021
Sold by: Barnes & Noble
Format: NOOK Book
Sales rank: 847,574
File size: 1 MB

About the Author

R. Aaron Templer), occasional speaker and professor, and hobby percussionist. His firm, speaking engagements, teachings, and writings are at the intersection of strategy, creativity, brand, influence, and leadership. Some call him the Gora Dhol Wallah. Leading in a Social World is Aaron’s first book.

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