The ability to lead a campaign is essential to success for today's college or university president. And campaign experience at some level is generally now a prerequisite credential for presidential candidates, as well as deans and other academic leaders, on both public and private campuses. This book discusses fundamental campaign principles, but is not intended as a how-to guide. Rather, its emphasis is on the strategic decisions that a campaign requires and on campaign leadership. It will be of interest to trustees, advancement professionals, and others concerned with the future of colleges and universities. But, consistent with its sponsorship by the American Council on Education, it emphasizes the campaign leadership of presidents.
1111874227
Leading the Campaign: Advancing Colleges and Universities
The ability to lead a campaign is essential to success for today's college or university president. And campaign experience at some level is generally now a prerequisite credential for presidential candidates, as well as deans and other academic leaders, on both public and private campuses. This book discusses fundamental campaign principles, but is not intended as a how-to guide. Rather, its emphasis is on the strategic decisions that a campaign requires and on campaign leadership. It will be of interest to trustees, advancement professionals, and others concerned with the future of colleges and universities. But, consistent with its sponsorship by the American Council on Education, it emphasizes the campaign leadership of presidents.
73.99
In Stock
5
1
Leading the Campaign: Advancing Colleges and Universities
200Leading the Campaign: Advancing Colleges and Universities
200eBook
$73.99
$86.50
Save 14%
Current price is $73.99, Original price is $86.5. You Save 14%.
Related collections and offers
73.99
In Stock
Product Details
ISBN-13: | 9781607096511 |
---|---|
Publisher: | Rowman & Littlefield Publishers, Inc. |
Publication date: | 04/15/2010 |
Sold by: | Barnes & Noble |
Format: | eBook |
Pages: | 200 |
File size: | 2 MB |
About the Author
From the B&N Reads Blog