Leading the Campaign: Advancing Colleges and Universities

Leading the Campaign: Advancing Colleges and Universities

by Michael J. Worth

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Leading the Campaign: Advancing Colleges and Universities by Michael J. Worth

The ability to lead a campaign is essential to success for today's college or university president. And campaign experience at some level is generally now a prerequisite credential for presidential candidates, as well as deans and other academic leaders, on both public and private campuses. This book discusses fundamental campaign principles, but is not intended as a how-to guide. Rather, its emphasis is on the strategic decisions that a campaign requires and on campaign leadership. It will be of interest to trustees, advancement professionals, and others concerned with the future of colleges and universities. But, consistent with its sponsorship by the American Council on Education, it emphasizes the campaign leadership of presidents.

Product Details

ISBN-13: 9781607096511
Publisher: Rowman & Littlefield Publishers, Inc.
Publication date: 04/15/2010
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 200
File size: 2 MB

About the Author

Michael J. Worth is professor of nonprofit management in the Trachtenberg School of Public Policy and Public Administration at George Washington University, where he teaches graduate courses related to fundraising, philanthropy, and the management of nonprofit organizations. He also provides fundraising and management advice to colleges and universities, national institutions and associations, and nonprofit organizations.

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