Learn From My Experiences: A Collection of Essays on Fundraising
Learn From My Experiences is a collection of essays penned by the author Norman B. Gildin who offers professional fundraisers, lay leaders, volunteers and the general public his perspective and the benefit of nearly four and a half decades raising more than $93 million for nonprofit organizations. Each chapter tackles a different fundraising topic and addresses techniques and methodologies considered best practices in the field of Development. There also is a special section whose focus is possible outcomes of the Coronavirus COVID-19 pandemic on fundraising. The author hopes that readers will learn important lessons from his decades of experience that can be practically applied today. In his words, "These essays are opportunities on how to best approach donors for major gifts, conduct special events and design and establish many programs to raise money for nonprofits." With more than 1.6 million nonprofits in the United States, there is something here for everyone. This book is meant to be an easy read. You can pick it up and read through the book, or just glance at chapter headings in the Table of Contents and read chapters that interest you. Simple. This book is intended to help not only Development professionals, but also lay leadership, volunteers, and even the public, which are involved in fundraising. Is it an exhaustive description of every kind of fundraising? No, but it does address the major categories of giving which are annual campaigns, capital campaigns, planned giving and endowment fund giving. Some more; some less. You be the judge. Finally, the general public will find this book fascinating because everyone has a pet charity or project which they support or for whom they want to raise funds. It gives the novice and, even, the veteran fundraiser a taste of what it takes to raise money for a nonprofit organization. Through anecdotal stories, people will be informed, amused, surprised and taken by what it takes to support worthy organizations whose purpose is to help the less fortunate and vulnerable in society.
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Learn From My Experiences: A Collection of Essays on Fundraising
Learn From My Experiences is a collection of essays penned by the author Norman B. Gildin who offers professional fundraisers, lay leaders, volunteers and the general public his perspective and the benefit of nearly four and a half decades raising more than $93 million for nonprofit organizations. Each chapter tackles a different fundraising topic and addresses techniques and methodologies considered best practices in the field of Development. There also is a special section whose focus is possible outcomes of the Coronavirus COVID-19 pandemic on fundraising. The author hopes that readers will learn important lessons from his decades of experience that can be practically applied today. In his words, "These essays are opportunities on how to best approach donors for major gifts, conduct special events and design and establish many programs to raise money for nonprofits." With more than 1.6 million nonprofits in the United States, there is something here for everyone. This book is meant to be an easy read. You can pick it up and read through the book, or just glance at chapter headings in the Table of Contents and read chapters that interest you. Simple. This book is intended to help not only Development professionals, but also lay leadership, volunteers, and even the public, which are involved in fundraising. Is it an exhaustive description of every kind of fundraising? No, but it does address the major categories of giving which are annual campaigns, capital campaigns, planned giving and endowment fund giving. Some more; some less. You be the judge. Finally, the general public will find this book fascinating because everyone has a pet charity or project which they support or for whom they want to raise funds. It gives the novice and, even, the veteran fundraiser a taste of what it takes to raise money for a nonprofit organization. Through anecdotal stories, people will be informed, amused, surprised and taken by what it takes to support worthy organizations whose purpose is to help the less fortunate and vulnerable in society.
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Learn From My Experiences: A Collection of Essays on Fundraising

Learn From My Experiences: A Collection of Essays on Fundraising

by Norman B. Gildin
Learn From My Experiences: A Collection of Essays on Fundraising

Learn From My Experiences: A Collection of Essays on Fundraising

by Norman B. Gildin

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Overview

Learn From My Experiences is a collection of essays penned by the author Norman B. Gildin who offers professional fundraisers, lay leaders, volunteers and the general public his perspective and the benefit of nearly four and a half decades raising more than $93 million for nonprofit organizations. Each chapter tackles a different fundraising topic and addresses techniques and methodologies considered best practices in the field of Development. There also is a special section whose focus is possible outcomes of the Coronavirus COVID-19 pandemic on fundraising. The author hopes that readers will learn important lessons from his decades of experience that can be practically applied today. In his words, "These essays are opportunities on how to best approach donors for major gifts, conduct special events and design and establish many programs to raise money for nonprofits." With more than 1.6 million nonprofits in the United States, there is something here for everyone. This book is meant to be an easy read. You can pick it up and read through the book, or just glance at chapter headings in the Table of Contents and read chapters that interest you. Simple. This book is intended to help not only Development professionals, but also lay leadership, volunteers, and even the public, which are involved in fundraising. Is it an exhaustive description of every kind of fundraising? No, but it does address the major categories of giving which are annual campaigns, capital campaigns, planned giving and endowment fund giving. Some more; some less. You be the judge. Finally, the general public will find this book fascinating because everyone has a pet charity or project which they support or for whom they want to raise funds. It gives the novice and, even, the veteran fundraiser a taste of what it takes to raise money for a nonprofit organization. Through anecdotal stories, people will be informed, amused, surprised and taken by what it takes to support worthy organizations whose purpose is to help the less fortunate and vulnerable in society.

Product Details

ISBN-13: 9781667811529
Publisher: BookBaby
Publication date: 02/14/2022
Sold by: Barnes & Noble
Format: eBook
Pages: 260
File size: 901 KB

About the Author

NORMAN B. GILDIN is an experienced fund raiser guided by principles of strategic planning that have been the hallmarks of his success. His background encompasses the four major types of fund raising – annual campaigns, building fund and capital campaigns, planned giving and endowment fund giving.

Mr. Gildin believes in a well-organized, methodical approach to Development. He offers a sophisticated approach to fundraising with emphasis on the strategic planning required for this task. During his career Gildin was results oriented and that meant getting the job done.

At Migdal Ohr, an Israeli based organization for poor and disadvantaged children and families in Israel, he shepherded the American Office to $16.6 million raised while serving as its Executive Vice President.

During his tenure at OHEL Children's Home & Family Services, his leadership resulted in more than $30 million raised toward the annual campaign, and between $9-$10 million toward the capital campaign.

In his eighteen-year tenure at Metropolitan Jewish Geriatric Foundation, Norman's leadership approach raised more than $30 million in annual and capital funds primarily through private sector fundraising.

Norman handled the fund-raising activities of the Women's Auxiliary at the Jewish Home for the Elderly of Fairfield, Connecticut where there were 1,000 members when he started and more than 4,000 members at the end of his term. Early in his career, he annually raised hundreds of thousands of dollars for special events and activities at the Jewish Home.

He spearheaded multiple successful fundraising campaigns and developed strategic plans and case statements to raise essential funds.

He has strong public relations and marketing experience and is a proven leader in the use of Social Media including Facebook, Twitter, LinkedIn, Tumblr, Reddit and Instagram.

Gildin is formerly a licensed nursing home administrator in NY and NJ. He also has lectured, published and served as a volunteer/consultant for various not-for-profit organizations. Gildin is currently a regular columnist for the Sun-Sentinel Florida Jewish Journal, Gateway Gazette and The Jewish Link of New Jersey.

Norman graduated Magna Cum Laude from Yeshiva University in New York. He later obtained his master's degree in Health Care Administration from the George Washington University, School of Government and Business Administration, Washington, D. C.

Mr. Gildin lives with his wife Barbara in Boynton Beach, Florida and previously lived in Teaneck, N.J. and Bridgeport, Connecticut. They are the proud parents of five children and grandparents to sixteen grandchildren.

Table of Contents

Dedications 1

Foreword 3

Acknowledgments 7

Introduction 9

Chapter 1 Why Do People Give? 17

Chapter 2 Is This the Time to Start Up a Nonprofit? 20

Chapter 3 The Great Divide: Millennials vs. Baby Boomers 24

Chapter 4 The Art of Storytelling 28

Chapter 5 A Path to Empathy 31

Chapter 6 Always Remember to Say Thank You 34

Chapter 7 A Thankless Job 37

Chapter 8 Are You a Leader or a Follower? 40

Chapter 9 Challenges in the World of Jewish Philanthropy 43

Chapter 10 Excuse Me, Does Count Dracula Live Here? 47

Chapter 11 Measuring Success 50

Chapter 12 Mentoring for Success 53

Chapter 13 Successful Fundraisers: Just Luck or Something Else? 56

Chapter 14 When Humor Isn't Funny 60

Chapter 15 Who's in Charge of the Chicken Coop? 63

Chapter 16 Are Rules of Thumb for the Dumb? 66

Chapter 17 Are Sit-Down Dinners a Thing of the Past? 69

Chapter 18 Board of Directors: Roles and Responsibilities, Part I 72

Chapter 19 Board of Directors: Roles and Responsibilities, Part II 75

Chapter 20 Branding: Time for Nonprofits to Learn from Donald Trump 78

Chapter 21 Changing the Organizational Climate into a Fundraising Culture 81

Chapter 22 Charity Watch: Caveat, Emptor 84

Chapter 23 Do Fundraising Journals Make Attractive Doorstops? 88

Chapter 24 End-of Year Thanks + Giving 91

Chapter 25 Fire in the Belly 94

Chapter 26 How About a Night at the Races? 97

Chapter 27 Is Patience a Virtue? 100

Chapter 28 Is There a Link Between the Economy and Fundraising? 103

Chapter 29 Let's Honor Steven Spielberg at the Gala! 106

Chapter 30 The Storyteller vs. the Number Cruncher 110

Chapter 31 Take Control of Your Event and Make Money! 113

Chapter 32 The Ethical Fundraiser 116

Chapter 33 To Institute a Direct Mail Program or Not? 120

Chapter 34 What is a Case Statement, and Do I Need One? 123

Chapter 35 When "No" Doesn't Mean No! 126

Chapter 36 When Should You Cancel (or Postpone) Your Special Event? Part I 129

Chapter 37 When Should You Cancel (or Postpone) Your Special Event? Part II 132

Chapter 38 When Things Go Wrong Part I 136

Chapter 39 When Things Go Wrong Part II 139

Chapter 40 Yes, Fundraising is a Team Sport 142

Chapter 41 Is Fundraising a Solo Act? 145

Chapter 42 Raising Funds for the Incarcerated 148

Chapter 43 Is a Chinese Auction Worth It? 155

Chapter 44 Putting the Fun Back into Fundraising 158

Chapter 45 Crossing the Rubicon 161

Chapter 46 Are You the Fly in the Bottle? 164

Chapter 47 Creating a Meaningful Legacy 167

Chapter 48 Fundraising in the Year 2075 170

Chapter 49 Raising Money from the Dead 176

Chapter 50 Learning from the Best 179

Chapter 51 What About Planned Giving? 182

Chapter 52 The Value of a Good Commemoration 185

Chapter 53 The Lynchpin 188

Chapter 54 How Appealing Are You? 191

Chapter 55 Jabberwocky 195

Chapter 56 The Craziness of the Concert Business 199

Chapter 57 Endow Me 204

Chapter 58 Don't Give Up! 207

Chapter 59 When You Need a Fundraising Consultant 210

Chapter 60 Respect 214

Chapter 61 Planting the Seeds 218

Chapter 62 The Transition Plan 222

Introduction to the Special Covid-19 Pandemic Section 225

Chapter 63 Will the COVID-19 Pandemic Affect Fundraising? 227

Chapter 64 Would You Like to Attend my Virtual Parlor Meeting? 232

Chapter 65 Adjusting with the Times 235

Chapter 66 After the COVID-19 Pandemic, Then What? 238

Chapter 67 Survival of the Fittest 242

Epilogue 246

Author's Background 247

About Strategic Fundraising Group LLC 249

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