A thrilling and irreverent memoir about the transformation of the advertising business from the 1980s to today
Richard Kirshenbaum was born to sell. Raised in a family of Long Island strivers, this future advertising titan was just a few years old when his grandfather first taught him that a Cadillac is more than a car, and that if you can’t have a Trinitron you might as well not watch TV. He had no connections when he came to Madison Avenue, but he possessed an outrageous sense of humor that would make him a millionaire. In 1987, at the age of twenty-six, Richard put his savings on the line to launch his own agency with partner Jonathan Bond, and within a year, had transformed it from a no-name firm into the go-to house for cutting-edge work. Kirshenbaum and Bond pioneered guerilla marketing by purchasing ad space on fruit, spray-painting slogans on the sidewalk, and hiring actors to order the Hennessy martini in nightclubs. They were the bad boys of Madison Avenue—a firm where a skateboarding employee once bowled over an important client—but backed up their madness with results. Packed with business insight, marketing wisdom, and a cast of characters ranging from Princess Diana to Ed McMahon, this memoir is as bold, as breathtaking, and as delightful as Richard himself.
|Publisher:||Open Road Media|
|Sold by:||Barnes & Noble|
|File size:||4 MB|
About the Author
Kirshenbaum has lectured at Harvard Business School, has appeared on 20/20, was named to Crain’s New York Business’s “40 under Forty” list, was inducted into the Advertising Hall of Fame in 2000, and snagged second place on a list of the top one hundred US entrepreneurs. He is the author of the business book Under the Radar; the relationship guide Closing the Deal, which has been translated into nine languages; the advertising memoir Madboy, an Amazon bestseller; and Isn’t That Rich?, a compilation of essays from his New York Observer column. Kirshenbaum is an accomplished playwright, and his work has been produced by David Mamet’s Atlantic Theater Company. He has also contributed to Us Weekly’s “Fashion Police” feature and has written comedy for the legendary Joan Rivers, among others.