Pub. Date:
Main Street Author: The Ultimate Guide for Main Street Business Owners to Author, Publish and Profit From a Short, Helpful Book

Main Street Author: The Ultimate Guide for Main Street Business Owners to Author, Publish and Profit From a Short, Helpful Book

by Mike Capuzzi

NOOK Book(eBook)

View All Available Formats & Editions

Available on Compatible NOOK Devices and the free NOOK Apps.
WANT A NOOK?  Explore Now


Authoring a book to differentiate oneself and one’s business has been an effective strategy for decades, however in a time of ultra-short attention spans and time-strapped schedules most people never finish reading a book they started.

Specifically written for the local business owner, Main Street Author presents a simple and effective alternative which aligns the power and prestige of being an author with today’s consumer reality. Unlike typical “how to be an author” books, Main Street Author focuses on the specific challenges and unique opportunities local business owners have when it comes to authoring and leveraging a short, helpful book or shook™.

Inside Main Street Author you’ll discover:

  • Why a shook is the best book you can create for your business.
  • The different types of shooks to attract more customers, clients or patients.
  • Unique ways to make your shook work for you 24/7.
  • A proven, step-by-step formula for creating your own shook.

Before you think about writing a book for your business, invest an hour of your time and read Main Street Author. It is short on purpose and will open your eyes to a better, faster and easier type of customer-attraction book for you to create and for your potential customers to read.

Related collections and offers

Product Details

ISBN-13: 9781732512795
Publisher: Persistent Marketing Inc.
Publication date: 10/11/2019
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 140
File size: 5 MB

Table of Contents

Who Should Read This Book?    1
My Promise to You    7
Introduction    9
Part 1—The Power of Being a Main Street Author
The Case for Short, Helpful Books    15
What Makes a Shook Special?    21
7 Smart Reasons to Publish Your Shook    29
12 Shook Ideas to Consider Publishing    35
Simple Tips to Create Your Shook    49
Main Street Author Marketing Strategies    53
Part 2—Shook Building Blocks
The Shook “Special Sauce”    75
Part 3—Meet a Few Main Street Authors
Julie Steinbacher, Elder Law Attorney    103
Dr. Kevin Flood, Holistic Dentist    107
Jeff Giagnocavo, Mattress Retailer    111
Part 4-How to Be a Main Street Author
Shook Publishing Opportunities    117
The Main Street Author Roadmap    121
The Main Street Author Program    123
The SMART Publisher Program    125
60-Minute Shooks    127
The Next Step    129
About Mike Capuzzi    131

Customer Reviews