Makeover: How Mobile Flipped the Shopping Cart

by Stephan Schambach

Overview

Retail is in the midst of a head-to-toe makeover. The customer has already evolved - she has left the world of channels and platforms and now seeks to engage with her preferred brands on the go through a device in the palm of her hand. Retail, of course, must change with her. But while the customer simply changed her habits, retail as an industry must engage in a full makeover. Retailers must look at all their relationships and reassess, reconfigure, relaunch. This book examines the web of retail relationships, shows how mobile is transforming those relationships and the ways in which retail can and must adapt to thrive. Perhaps the most obvious and urgent is the need for retail to transform its relationship with customers, followed by relationships with a store, associate, corporate structure, technology, data, loyalty programs, and the brand itself. Read this book to assess all aspects of your retail business and build a roadmap for mobile success. From high level strategic thinking to the detailed 'how to' advice, this book will inspire and guide those ready to embrace the flipped customer expectations, create new relationships and thrive in the mobile age.

Product Details

BN ID:	2940157430931
Publisher:	NewStore, Inc.
Publication date:	06/14/2017
Sold by:	Barnes & Noble
Format:	eBook
Pages:	174
File size:	9 MB

About the Author

STEPHAN SCHAMBACH is a serial entrepreneur in ecommerce. He invented the first ever standard software for online shopping in 1995 and his first venture, Intershop, went on the U.S. NASDAQ technology stock exchange in 2000.

In 2004, he founded the U.S. company Demandware, Inc. and offered the first ecommerce solution as a cloud service. Demandware was listed on the New York Stock Exchange (NYSE) in 2012 and
was acquired by Salesforce in 2016 for $2.8 billion.

In 2015, Stephan Schambach founded NewStore, Inc. and is currently working to bring the first mobile retail platform to the market.

Editorial Reviews

Brands and retailers should approach every decision and new feature from
the point of view of the mobile-obsessed consumer, which is why I highly
recommend Makeover. It is one of the best books written on the inevitable
disruption of retail.

Scott Galloway

Once again, Stephan is ahead of his peers in understanding the customer
journey. He presents a simple, customer-centric approach that adapts our
industry to the needs of today's digital natives. I am impressed by his clarity,
simplicity of thinking, and sound technical understanding.

Harm Ohlmeyer

In Makeover, Stephan pinpoints all disruptive forces in retail. As a visionary
ecommerce leader, he is always in the eye of the hurricane, and now with this
book he is sharing his knowledge and moving retail forward.

Martijn Cornellisen

Stephan has been a leader in ecommerce since its inception. In Makeover,
he describes why mobile is quickly becoming the most important
touchpoint for consumers. He provides a thoughtful analysis of the priorities
each retailer must embrace to thrive during this major transformation
of the retail experience.

Daren Hull

We live in a digital fashion world, where consumers have gone mobile,
relying on their smartphones for inspiration and purchase. They expect
from us a new type of in-store experience – one that seamlessly combines
physical retail with mobile commerce. As retailers, we require not only
a more agile supply chain, but also a willingness to redesign every
consumer touchpoint. Makeover lights a path to get there.

Mark Langer