Why acquire a professional sports team? What goes into the branding, marketing and entertainment that make some teams successful, and others not? What are the challenges that managers and staff face? Are there valuable lessons from the major and minor leagues for university, high school and other amateur sports programs? How do sports teams generate a profit?
While the examples are drawn from the business of baseball, the lessons are applicable to other sports and many retail businesses.
Why acquire a professional sports team? What goes into the branding, marketing and entertainment that make some teams successful, and others not? What are the challenges that managers and staff face? Are there valuable lessons from the major and minor leagues for university, high school and other amateur sports programs? How do sports teams generate a profit?
While the examples are drawn from the business of baseball, the lessons are applicable to other sports and many retail businesses.
Making It in the Minors: A Team Owner's Lessons in the Business of Baseball
208Making It in the Minors: A Team Owner's Lessons in the Business of Baseball
208Paperback
Product Details
ISBN-13: | 9780786468676 |
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Publisher: | McFarland & Company, Inc., Publishers |
Publication date: | 10/30/2012 |
Pages: | 208 |
Sales rank: | 707,319 |
Product dimensions: | 5.90(w) x 8.90(h) x 0.70(d) |
Age Range: | 18 Years |