Making News: A Straight-Shooting Guide to Media Relations

by David Henderson

Overview

Making News: A Straight-Shooting Guide to Media Relations is an insider's look at today's changing news media with essential tips for:

• How to ensure your story will be chosen as today's news
• How to gain credibility and achieve effective coverage
• How to better communicate with reporters, editors and producers
• How to use media coverage to build a distinctive brand image

From the perspective of an accomplished expert and with advice from leading journalists, Making News provides a deeper understanding of how the news business functions, how journalists judge the value of a legitimate story and how you can communicate with the media to achieve outstanding results.

PRAISE FOR DAVID HENDERSON

"Public relations is never as easy as it looks. So you are lucky to be reading this book, for few know PR as well as David Henderson. A skilled correspondent and a gifted man, David knows both sides of the process of delivering a message."
-Harry Smith
CBS News

"David Henderson has worked both sides of the street-as a reporter and an advocate. He has that double advantage of knowing a story and knowing how to sell it."
-Richard Serrano
Los Angeles Times

Product Details

ISBN-13:	9780595821822
Publisher:	iUniverse, Incorporated
Publication date:	11/02/2008
Sold by:	Barnes & Noble
Format:	eBook
Pages:	226
File size:	617 KB

What People are Saying About This

Harry Smith

Harry Smith, CBS News
Public relations is never as easy as it looks. So you are lucky to be reading this book, for few know PR as well as David Henderson. A skilled correspondent and a gifted man, David knows both sides of the process of delivering a message.

Paul Holmes

Paul Holmes, The Holmes Report
There are so many mediocre books on media relations, that it's a true pleasure to come across one that lives up to the claim on its cover. David Henderson's publisher bills Making News a "straight-shooting guide to media relations" and the book delivers.

Jean Cochran

Jean Cochran, National Public Radio
Great advice and a much-needed reality check for anyone who works with the media. Follow David’s guidelines and save yourself a lot of time and energy.

Richard Serrano

Richard Serrano, Los Angeles Times
David Henderson has worked both sides of the street as a reporter and an advocate. He has that double advantage of knowing a story and knowing how to sell it.