Tourism is big business, worldwide. Most people regard it as a purely leisure industry. Some have criticised it as a pastime for the rich at the expense of the poor. They have called it a self-indulgent way of life replacing the ‘real’ industrial worlds of farms and factories. Yet tourism was actually used to create the commercial and industrial revolutions. Today, it has the potential to bring about international understanding and peaceful progress.
This book is the first of a planned series of three. It reassesses the history of tourism and reveals its relationship with the mass media and education. Tourism can bring about a better understanding of the world through its unique potential: to see the world for ourselves, rather than as others see it. And it does so by having fun.
Alan Machin brings a wide range of experiences to the task of ‘making sense of tourism’. His working life ranged from marketing Shropshire’s Ironbridge Gorge Museum to urban regeneration with Calderdale Council, West Yorkshire. He was a senior executive for a leading design company in Leeds. His career rounded out by teaching tourism management at what is now Leeds Beckett University. After retirement in 2009 he began to plan the Making Sense of Tourism series.
About the Author
After seven very successful years Alan joined a public/private sector partnership team. The job was as the Public Relations and Marketing Officer with the Calderdale Inheritance Project. This was an urban regeneration project, working with the national Civic Trust, Business in the Community and local community groups. The Project achieved many built-heritage successes whilst helping revive commercial and social confidence. As a result, the Council of Europe chose Halifax, in Calderdale, as the venue for its prestigious international conference on heritage-driven regeneration in October 1988.
His next substantial post was as Senior Executive handling tourism-related work for a graphics design company in Leeds. Between 1976 and 1999 Alan had also taught adult education classes in local history and led 'Leisure Learning' history weekends for Embassy Hotels. The varied educational activities helped him to an appointment as Senior Lecturer in Tourism Management at what is now Leeds Beckett University. It continued for a vigorous and rewarding 17 years.
He retired in 2009 and began to write his first book, drawing on the unique mix of practical experience and theoretical approaches.
Table of Contents
1 Introduction 2 Better Than Before 3 Tourism and Learning: Grounded in Theory 4 Showcases: Tourism's Special Mass Medium 5 The Ancient World 6 The Christian Journey 7 From Grand Tours to Gap Years 8 Growing Needs: Formal Education 9 Health and the Social Round 10 Exploring a Sense of Identity 11 The Noble Prospect 12 Urban Showcase 13 Culture on Show 14 The Power to Change 15 Wish You Were Here 16 1851: The Exhibition of All Nations 17 Tourism's Coming of Age Bibliography Index