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Taylor & Francis
Management and the Arts / Edition 5

Management and the Arts / Edition 5

by William ByrnesWilliam Byrnes
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The fifth edition of Management and the Arts discusses the theory and practical applications from all arts management perspectives including planning, marketing, finance, economics, organization, staffing, and group dynamics.

Revised to reflect the latest thinking and trends in managing organizations and people, this fifth edition features class-tested questions in each chapter, which help students to integrate the material and develop ideas about how the situations and problems could have been handled. Statistics and real-world examples illustrate all aspects of arts managements, from budgeting and fundraising, to e-marketing and social networking, to working effectively with boards and staff members. Case studies focus on the challenges facing managers and organizations every day, and "In the News" quotes provide real-world examples of principles and theories.

Students in Arts Management university courses along with arts managers in a theatre, museum, dance company, and opera will gain useful insights into strategic planning, organization, and integrated management theories with this book.

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Product Details

ISBN-13: 9780415663298
Publisher: Taylor & Francis
Publication date: 09/09/2014
Edition description: Revised
Pages: 600
Sales rank: 985,894
Product dimensions: 9.20(w) x 7.40(h) x 1.20(d)

About the Author

William J. Byrnes is a professor of Arts Administration at Southern Utah University in Cedar City, UT. He regularly teaches graduate seminars and online in the areas of board relations and planning, fundraising, cultural economics, financial management, leadership, and organizational development. He has extensive experience in higher education management and administration and has served in various leadership capacities at SUU, Florida State University, and Oberlin College. He has managed and produced numerous events and productions in the performing arts over the last 40 years. He has served on several boards including the Utah Shakespeare Festival and the ETSA Foundation. He has lectured on arts management in America and in China, Japan, Singapore, Germany, Serbia, and Italy. He has been a long-standing member of the United States Institute for Theatre Technology (USITT) Management Commission and has served in various leadership capacities in USITT since 1980, including serving as president in 2000-02. In 2011 he received the distinguished achievement award in management from USITT. He is also a Fellow in USITT and received its Founders Award in 1996.

Table of Contents




Chapter 1: Arts Management Overview

Chapter 2: The Evolving Role of Arts Managers

Chapter 3: Management History and Practice

Chapter 4: The Adaptive Arts Organization

Chapter 5: Planning and the Arts

Chapter 6: Organization and the Arts

Chapter 7: Human Resources and the Arts

Chapter 8: Leadership in the Arts

Chapter 9: Controls, Operations, and Budgeting

Chapter 10: Economics and Financial Management

Chapter 11: Marketing and the Arts

Chapter 12: Fundraising and Development

Chapter 13: Integration of Managing and the Arts

Chapter 14: A Career in Arts Management


What People are Saying About This

From the Publisher

"One might well say that Management and the Arts is the cumulative use of cross-sector common sense, resources, and wisdom to influence the behavior of the next generation of nonprofit arts managers." — Will Maitland Weiss, Executive Director, Arts & Business Council of New York

"Management and the Arts is a comprehensive introduction to those business principles everyone involved in the arts should know. In addition to using it in my classes, I have recommended it to arts managers as an excellent resource." — Wendi Hassan, Lecturer, Utah State University, and Education and Outreach Coordinator, Cache Valley Center for the Arts

"William Byrnes' book is obviously one of only a few books touching all aspects of arts management today." —Dirk Heinze, Arts Management Network, Germany

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