Management and the Arts / Edition 5

Management and the Arts / Edition 5

by William J. Byrnes
Pub. Date:
Taylor & Francis


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Management and the Arts / Edition 5

The fifth edition of Management and the Arts provides you with theory and practical applications from all arts management perspectives including planning, marketing, finance, economics, organization, staffing, and group dynamics. Regardless of whether you are a manager in a theatre, museum, dance company, or opera, you will gain useful insights into strategic planning, organization, and integrated management theories. Case studies, statistics, and real-world examples will allow you get a handle on all aspects of arts managements, from budgeting and fundraising, to e-marketing and social networking, to working effectively with boards and staff members.

Revised to reflect the latest thinking and trends in managing organizations and people, this fifth edition features class-tested questions in each chapter, which help you to integrate the material and develop ideas about how the situations and problems could have been handled. Case studies focus on the challenges facing managers and organizations every day, and "In the News" quotes give you real-world examples of principles and theories.

Product Details

ISBN-13: 9780415663298
Publisher: Taylor & Francis
Publication date: 09/10/2014
Edition description: Revised
Pages: 600
Sales rank: 350,135
Product dimensions: 9.20(w) x 7.40(h) x 1.20(d)

About the Author

William J. Byrnes is a professor of Arts Administration at Southern Utah University in Cedar City, UT. He regularly teaches graduate seminars and online in the areas of board relations and planning, fundraising, cultural economics, financial management, leadership, and organizational development. He has extensive experience in higher education management and administration and has served in various leadership capacities at SUU, Florida State University, and Oberlin College. He has managed and produced numerous events and productions in the performing arts over the last 40 years. He has served on several boards including the Utah Shakespeare Festival and the ETSA Foundation. He has lectured on arts management in America and in China, Japan, Singapore, Germany, Serbia, and Italy. He has been a long-standing member of the United States Institute for Theatre Technology (USITT) Management Commission and has served in various leadership capacities in USITT since 1980, including serving as president in 2000-02. In 2011 he received the distinguished achievement award in management from USITT. He is also a Fellow in USITT and received its Founders Award in 1996.

Table of Contents




Chapter 1: Arts Management Overview

Chapter 2: The Evolving Role of Arts Managers

Chapter 3: Management History and Practice

Chapter 4: The Adaptive Arts Organization

Chapter 5: Planning and the Arts

Chapter 6: Organization and the Arts

Chapter 7: Human Resources and the Arts

Chapter 8: Leadership in the Arts

Chapter 9: Controls, Operations, and Budgeting

Chapter 10: Economics and Financial Management

Chapter 11: Marketing and the Arts

Chapter 12: Fundraising and Development

Chapter 13: Integration of Managing and the Arts

Chapter 14: A Career in Arts Management


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