A business organization can not exist a vacuum. It needs living persons, natural resources and places and things to exist. The sum of all these factors and forces is called the business environment. Business environment is the sum total of all external and internal factors that influence a business. You should keep in mind that external factors and internal factors can influence each other and work together to affect a business. For example, a health and safety regulation is an external factor that influences the internal environment of business operations. Additionally, some external factors are beyond your control. These factors are often called external constraints. This combination of both the internal and external environment of organisations is unusual, and marks this book out as particularly valuable for courses aiming to give students a rounded introduction to business.
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About the Author
D.K. Sharma has a rich experience of industry and academics. He has 10 years in corporate and 5 years in academics. He has attended many national conferences&seminars and presented paper in them. At present he is faculty in Integrated Institute of Management, Delhi.