Managing Emotion in Design Innovation

by Amitoj Singh

Overview

This book presents an emotion centered research framework titled "emoha" for design innovation. It defines emoha and underlines the importance of the developed framework in culturalization of technology and thereby design innovation. The book explains the detailed research on product styling which leads to the creation of "Emoha" and how to use it in product design.

Product Details

ISBN-13:	9781000219074
Publisher:	CRC Press
Publication date:	08/28/2013
Sold by:	Barnes & Noble
Format:	eBook
Pages:	228
File size:	59 MB
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About the Author

Amitoj Singh is a pioneering PhD holder in the discipline of industrial design from India. His groundbreaking research has led to the development of the emotion-centered framework for product design. He is deeply interested in blending his rich industry experience and academic rigor to develop breakthrough and innovative products, services, and systems. Currently, he is leading product innovation projects at Samsung India Electronics Pvt. Ltd.  Before joining Samsung, he was working as an assistant professor in the Industrial Design Program at IIT Delhi. He has various international publications and patents (applied) to his credit. His specializations include emotion-centered design, design research and strategy, and disruptive innovation management.

Table of Contents

Introduction. Literature-Oriented Research Framework. Evolution of Research Methodology. The Sociocultural Segmentation of Biking. Emotive Quality of Biking Segments. Emotion-Centered Research Framework for Design Innovation.