Map the innovation space—and blaze a path to profits and growth
Countless books, articles, and other advice promise leaders solutions to the complex challenges they face. Some offer quick, silver-bullet remedies—a straight line to success!—and some are so technical that readers get lost before they begin.
Now, there’s Mapping Innovation, a refreshing alternative in the crowded business innovation space. Engaging and informative without sacrificing substance and expertise, this groundbreaking guide provides thorough background on some of the greatest innovations of the past century as well as . It details the processes that advanced them from inception to world-changing products—and shows you how to replicate their success.
Business innovation expert Greg Satell helps you find your way by revealing the four models of innovation: Basic Research, Breakthrough Innovation, Sustaining Innovation, and Disruptive Innovation. One size does not fit all, so he provides a framework—the Innovation Matrix—for discovering which “type” of innovation process best suits the problem you need to solve. It’s about asking the right questions, so that you can apply the right strategies to the problems you need to solve.
In the end, you’ll have a crystal clear model for disrupting the marketplace, scaling your efforts to propel your enterprise forqward, and leverage digital platforms to your advantage.
Mapping Innovation offers a simple and accessible but powerful approach to developing a strategy that will put you light years ahead of the competition!.
|McGraw Hill LLC
|Barnes & Noble
About the Author
Greg Satell is a popular writer, speaker, and consultant whose work has appeared in Harvard Business Review, Forbes, The Times of London, Fast Company, Inc., and Business Insider. A corporate executive and entrepreneur, Satell has built market-leading digital and media businesses and advised major brands as a senior officer for The Publicis Groupe, one of the world’s leading marketing services organizations.
Table of Contents
Foreword Dr. Bernard S. Meyerson vii
Introduction: The "Mother of All Demos" xiii
Part 1 How Innovation Really Happens
Chapter 1 Innovation Is Never a Single Event 3
Chapter 2 Innovation Is Combination 21
Part 2 Mapping the Innovation Space
Chapter 3 The Innovation Matrix 41
Chapter 4 Developing New Business Models to Disrupt the Marketplace 65
Chapter 5 Opening Up Innovation 91
Chapter 6 Innovating the Core-the 70/20/10 Rule 107
Chapter 7 Pursuing Innovation at Scale 125
Part 3 Innovation for the Digital Age
Chapter 8 Leveraging Platforms to Access Ecosystems 149
Chapter 9 A New Era of Innovation 169
Afterword: Building Your Innovation Playbook 187