Marketing Strategy: A Beginner's Guide to B2B Marketing Success

by Jason W. Simmons

Overview

This book is written for B2B marketers who are interested in learning how to create a competitive marketing strategy for their organizations. The practical content within the book is meant to serve as a user's manual or guide on how to achieve that. The structure is laid out in the chronological sequence one would need to follow in order to create an effective marketing strategy, and is broken into three sections: Learn - Build - Execute. Upon completing the book, and the optional exercises in each chapter, marketers will walk away with their very own custom marketing strategy and will be armed with the knowledge they need to be effective B2B marketers!

Product Details

ISBN-13:	9781543909364
Publisher:	BookBaby
Publication date:	08/22/2017
Sold by:	Barnes & Noble
Format:	eBook
Pages:	184
File size:	4 MB

About the Author

Jason is a passionate, experienced, and driven B2B marketing professional who has a track record of helping organizations achieve success. By creating and executing strategic marketing campaigns that align to organizational goals, that are built upon deep insights about the buyer, and that incorporate a balanced mix of paid, owned, earned, and social media – he is able to generate & influence pipeline revenue, improve brand favorability, and strengthen customer lifetime value.He holds a Masters degree in Business Administration from the W. P. Carey School of Business at Arizona State University. He has also received various certifications through B2B Marketing firms such as SiriusDecisions and the Content Marketing Institute.Jason lives in Phoenix, AZ with his wife Seela, they enjoy hiking, yoga, and traveling. They are both active in charities that help support, acclimate, and assist refugees who have newly arrived to the U.S.Get in touch with Jason by visiting his website at jasonwsimmons.com

Table of Contents

Chapter 1 Learning about the Market 3

Chapter 2 Understanding Stakeholder Priorities 16

Chapter 3 Defining Lead & Revenue Goals 23

Chapter 4 Building the Buyer Persona Profile 43

Chapter 5 Crafting the Message 57

Chapter 6 Creating the Content 71

Chapter 7 Balancing the Media Mix 88

Chapter 8 Implementing the Media Mix 105

Chapter 9 Enabling Sales 127

Chapter 10 Measuring Marketing Performance 138