Marketing Strategy/Messages for Green Businesses

by Shel Horowitz

Overview

Book 2 of the Green and Profitable Series addressing specific, actionable, and practical tips, case studies, and ideas for marketing a profitable green business.

Product Details

BN ID:	2940151464833
Publisher:	Shel Horowitz
Publication date:	03/30/2015
Series:	Green and Profitable , #2
Sold by:	Barnes & Noble
Format:	eBook
Pages:	83
File size:	1 MB

About the Author

Green business profitability expert Shel Horowitz shows businesses how to:
• Profit by going green
• Develop profitable products that address problems like hunger and poverty, war, violence, and catastrophic climate change
• Market more effectively at lower cost
• Identify different markets and create different talking points for each
• Create win-win partnerships that expand your audience

Active in both marketing and the environment since his teen years in the early 1970s, Shel is the award-winning author of eight other books including long-running Amazon category bestseller Guerrilla Marketing Goes Green. He’s also a consultant, international speaker, and TEDx talker who’s been covered repeatedly in the New York Times, Wall Street Journal, Entrepreneur, ABC News, and many other major media. Visit him online at