Mastering Fashion Buying and Merchandising Management

by Tim Jackson, David Shaw

Overview

The first academic textbook covering European retail fashion buying and merchandising. It provides a unique insight into best practice across the fashion industry.

Product Details

ISBN-13:	9781350318304
Publisher:	Bloomsbury Publishing
Publication date:	03/14/2017
Series:	Bloomsbury Master Series
Sold by:	Barnes & Noble
Format:	eBook
Pages:	216
File size:	917 KB

About the Author

TIM JACKSON is Principal Lecturer at the London College of Fashion specialising in luxury brand management, fashion buying and marketing. Tim had previously worked in fashion retail management and buying for a number of UK brands including Burton, Jaeger, Dash and Harrods. He consults on fashion branding and writes as both a journalist and academic researcher on fashion business

DAVID SHAW is one of the UK's leading fashion marketing& retailing academics and writers, working freelance with many international universities including the Institute Marangoni and The Dublin Institute of Technology. He has worked from shop floor to director level for many of the UK's largest fashion companies including Bhs, Debenhams, Top Shop and Burton

They are authors of Mastering Fashion Marketing
TIM JACKSON is Principal Lecturer at the London College of Fashion, UK, specialising in luxury brand management, fashion buying and marketing.
DAVID SHAW is one of the UK's leading fashion marketing&retailing academics and writers, working freelance with many international universities including the Institute Marangoni and The Dublin Institute of Technology.

Table of Contents

Introduction
Role of Buying and Garment Technologist
Role of Merchandising
Design
Market Planning for Fashion Retailers
Buying and Law
Merchandise Planning
Sourcing and Supply Chain Management
Stock Management and Distribution
Retail Formats and Visual Merchandising
Future Trends in Modern Buying and Merchandising
Glossary.