Media 2.0(17): An Insider's Guide to Today's World of Digital Media & Where It's Going

Media 2.0(17): An Insider's Guide to Today's World of Digital Media & Where It's Going

by Peter D. Csathy


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Product Details

ISBN-13: 9780998013206
Publisher: BookBaby
Publication date: 02/10/2017
Pages: 200
Product dimensions: 6.25(w) x 9.25(h) x 0.80(d)

About the Author

Peter Csathy is founder & chairman of digital media accelerator CREATV Media – an advisory, consulting and business development firm. Peter is a business innovator — an advisor, connector, entrepreneur, executive and dealmaker who has worked across the worlds of media and technology and has been on the forefront of several digitally-driven revolutions, including streaming video, music, and communications. Peter led digital media companies that achieved successful exits (SightSpeed, Musicmatch), worked as a leading dealmaker at the studios (Universal Studios, New Line Cinema), and invested as a venture capitalist (Manatt Venture Fund). He has negotiated deals in excess of $3 billion.

Peter is a noted thought leader and “go to” industry resource for The Wall Street Journal, Variety, The Hollywood Reporter, TechCrunch, Los Angeles Times, The New York Times, Digiday, Billboard, CNBC, Bloomberg, BBC, Financial Times, among others. He frequently speaks at major industry events and is a regular contributor to leading industry publications TechCrunch and Variety in addition to his own Digital Media Update blog that USA Today’s Jefferson Graham calls a “must read.”

Table of Contents

Preface 1

Introduction 5

Part I And So Here We Are (The State Of Media in 2017) 9

Part I, Section 1 Today's Digital-First Video World 11

Chapter 1 Netflix and Other Premium OTT Players (Or Wanabees) 13

Chapter 2 HBO, ESPN & The Newly Unbundled Stand-Alone OTT Video Players (Less Taste, More (Ful) Filling?) 33

Chapter 3 Digital-First, Millennial-Focused Video Companies (The Artists Formerly Known As "MCNS") 39

Chapter 4 Traditional Media's Digital-First Reality Check (And M&A Mission) 57

Chapter 5 All Media Is Social (Or Is It the Other Way Around?) 61

Chapter 6 Don't Forget About The Brands! (Or, "And Now A Word … I Mean, Video … From Our Sponsors") 67

Chapter 7 The New Mainstreaming of Live Social Streaming 71

Chapter 8 Ten Strategies for Today's Digital-First Video World 75

Part I, Section 2 Today's Digital-First Music World 81

Chapter 9 The Rise & Dominance of Music Streaming (& The Industry's Youtube "Problem") 83

Chapter 10 Digital Music Wars (Can Any Pure-Play Win Against the Behemoths?) 87

Chapter 11 A Special Word to Music Artists ("Don't Fear the [Streaming] Reaper") 95

Part I, Section 3 Key Emerging Media 2.0 Platforms (The Mainstreaming of VR, AR & Esports) 99

Chapter 12 Our Immersive New Media 2.0 World of VR & AR (The Virtual Gets Very Real) 101

Chapter 13 VR, AR & The Great Unknown Us 115

Chapter 14 A Word About Games & Esports 119

Part I, Section 4 Creators & Content Owners in This New "Golden Age of Content" 123

Chapter 15 First, The Good News … 125

Chapter 16 Now The Bad, And Sometimes Ugly News … 129

Chapter 17 The New Media 2.0 Celebrities 133

Part I, Section 5 Media 2.0's Top 10 Lessons 135

Chapter 18 News You Can Use In 2017 and Beyond 137

Part II So Where Is It All Going? 143

Chapter 19 A Look Back At My Predictions for 2016 145

Chapter 20 2016's "Fearless Five" In Digital Media 151

Chapter 21 My Top 10 Predictions for Digital Media in 2017 155

Chapter 22 Media 2.0's Online/Offline Opportunity (Where Few Companies Have Gone Before) 161

Chapter 23 So, What Do I Do Now? (How To Act Fearlessly in 2017 and Beyond) 165

Epilogue - A Personal Note for this Digital Age 169

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