Medical Innovation: Concept to Commercialization

by Kevin E. Behrns MD (Editor), Bruce Gingles (Editor), Michael Gregory Sarr (Editor)

Overview

Medical Innovation: Concept to Commercialization is a practical, step-by-step approach on how to move a novel concept through development to realize a commercially successful product. Real-world experience cases and knowledgeable contributors provide lessons that cover the practices of diverse organizations and multiple products. This important reference will help improve success and avoid innovation failure for translational researchers, entrepreneurs, medical school educators, biomedical engineering students and faculty, and aspiring physicians. - Provides multiple considerations and comprehensive lessons from varied organizations, researchers and products - Designed to help address topics that improve success and avoid the high cost of innovation failure - Recommends the practical steps needed to move a novel, non-developed concept into a tangible, realistic and commercially successful product

Product Details

ISBN-13:	9780128149270
Publisher:	Elsevier Science & Technology Books
Publication date:	05/24/2018
Sold by:	Barnes & Noble
Format:	eBook
Pages:	286
File size:	7 MB

About the Author

Behrns has more than 20 years of experience as a highly accomplished educator, researcher, physician and administrator. He currently oversees the educational, research, clinical and service activities of SLU’s nationally ranked School of Medicine. The CEO of SLUCare, the University’s physician practice, reports to Behrns, who also serves as a key liaison with SSM Health, which owns and operates SSM Health Saint Louis University Hospital.
After earning a bachelor’s degree in biology from Indiana University, Bruce Gingles joined Cook Medical in in 1979, when relocated to Los Angeles to be the company’s first sales representative for the newly formed Critical Care division. He moved to Northern California (Mountain View) in 1984 as regional manager, and to Bloomington, Indiana, in 1991 as director of sales and marketing. Mr. Gingles was promoted to global business leader and vice president in 1999. He now represents Cook in the areas of translational research, commercial regulation and technology assessment. The ethical foundation of commercial relationships and translational algorithms are personal interests. Mr. Gingles serves on the external advisory committee for the Indiana University and UCSF (devices) CTSIs. He has been invited to discuss translational research and medical device innovation at more than 30 CME/CLE-accredited programs in the Asia, Europe and the United States.
Sarr is the emeritus professor of surgery at the Mayo Clinic. He has hundreds of papers published in peer reviewed journals. He is on the Mayo Clinic Scientific Advisory Council. He is a member of 10+ editorial boards. He is the co-editor of two peer reviewed journals. He is the recipient of James C. Masson Professor of Surgery from the Mayo Clinic College of Medicine and the winner of the International Health Professional of the Year award from the International Biographical Centre of Cambridge.

Table of Contents

1. Preface2. Introduction: The role of innovation in improving health outcomes3. Patent law basics: Strategies for entrepreneurs and start up enterprises4. Business law basics for new businesses5. Navigating federal regulation and FDA6. The role of university technology transfer7. Can innovation occur in a rural setting8. Licensing medical devices to manufacturers9. Understanding health industry venture capital10. An introduction to the national Institutes of Health SBIR/STTR programs11. Avoiding common mistakes12. Medical device clinical trials13. Managing institutional barriers to physician entrepreneurship14. Conflict of interest and the "pharmaphobia" narrative15. Accelerating physician entrepreneurship: Perspective of a recently graduated medical student16. Accelerating physician entrepreneurship: Perspective of a trainee entrepreneur17. Preparing America's entrepreneurial workforce: Reinventing the medical curriculum18. A Dean's Perspective on Entrepreneurship in the University19. An Editor's perspective on publishing entrepreneurial submissions20. The role of foundations and professional medical societies in fostering medical innovation21. Lessons from a serial entrepreneur22. The CFO as the customer in the process of market adoption in the operating room 23. Technology adoption: Appealing to hospital and health system value analysis24. Technology adoption: Appealing to payers and capturing economic value25. Expanding the entrepreneurial workforce26. Epilogue

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From the Publisher

A practical, step-by-step approach to moving a novel concept from development to a tangible, realistic and commercially successful product