Mirror Appointment Setting: How to Go Beyond Blitzing to Building Long-Term B2B Prospect Relationships Step-by Step

by Aren Benoit

Overview

APPOINTMENT SETTERS! How Successful Are You In Filling Those Appointments?

This book shows you HOW TO fill those B2B Appointments Step-By-Step in a very simple, yet powerful and easy to understand format.

"Best book I have seen on this topic in 25 years" - Myles Urquhart, Director, Ness Consulting Pty Ltd.

Every sales team dreams of filling all of their appointments. And isn't it fun to project sales for all of those potential appointments and dream "What if?!" But then reality sinks in. How do you get those appointments filled with qualified prospects? The never-ending challenge of sales is how to get in the door.

Here's just a bit of what is covered in "Mirror Appointment Setting" :

- Quick Start Guide: In a hurry to get started? Just read the Quick Start Guide and dive right in.
- Mirror Marketer Hiring: Managers -- this section is for you! Some of the topics covered:
--- Mirror Marketer Hiring Process
--- Qualitative Scenario Survey and more...
- Mirror Marketer Training: this is the "meat & potatoes" of this book. Includes:
--- Email templates
--- Phone scripts for:
------ Qualifying a lead
------ Decision Maker
------ Receptionist
------ Appointment Setting
--- Handling objections
--- Email Marketing
- Status ID Ladder Game (yes, let's play a game and have fun!)
- A "Screen Play" of "A Day in The Life of a Mirror Marketer". Here, you get to step into the Appointment Setter's shoes and experience Mirror Appointment Setting moment-by-moment and more...

Techniques in this book are for those businesses striving to create & sustain a highly successful business over the long-haul, standing on a foundation of carefully & thoughtfully-constructed, reflective business relationships.

This book is speaking directly to those of you who are tasked with setting business-to-business appointments for a salesperson or sales team and for those managing them.

Product Details

BN ID:	2940045240819
Publisher:	Aren Benoit
Publication date:	08/05/2013
Sold by:	Smashwords
Format:	eBook
File size:	153 KB

About the Author

Aren Benoit's Mirror Business Strategies® were developed over 30+ years as a successful business development specialist in a wide array of industries. Aren has a B.S. in journalism, with a concentration in marketing communications, and PhD studies in social psychology from the University of Colorado-Boulder.

Aren was inspired to write the first book, Mirror Appointment Setting, after being hired to troubleshoot business-to business appointment setting programs, and realizing the majority of the issues encountered were completely avoidable. Great marketers were fired — and their talents wasted — merely due a lack of fresh, scrubbed contact lists and a lack of proper CRM (Contact Relationship Management) training. It was also time to finally share in writing Aren's Mirror Approach to business, which has consistently resulted in accelerated success. Watch for Aren's whole Mirror Business Strategies® series coming soon.