Mobile Marketing For Dummies

by Michael Becker, John Arnold

Overview

With mobile, you can put your marketing message right into your prospect's hands

Marvelous mobile — perhaps the most personal and targeted marketing channel ever! You want to be sure your business is promoted on mobile devices, and this book gets you going in more ways than one. Discover the opportunities, learn the strategies, and find out how to deliver your message to your prospects, wherever they may be!

• This thing called mobile — find out where mobile fits into your marketing plan and how to comply with the laws and regulations

• Strategically speaking — develop a strategy and select partners to help you carry it out

• In a word — build a solid foundation for sending text and multimedia messages and learn to design e-mails for mobile screens

• What a site — get the scoop on building effective Web sites for mobile devices

• Mobile moneymaker — generate income with mobile apps and advertising

• Talk to them — enable marketing campaigns that take advantage of the mobile phone's most used yet most overlooked feature: voice

• Buy and buy — learn to enable monetary transactions via mobile devices

• Track your success — use mobile marketing analytics to see if your strategy is working

Open the book and find:

• Five elements of mobile marketing

• Valuable tips on how to engage your customers

• How to map out your mobile marketing strategy

• What a short code is and when you need one

• Marketing advantages of mobile apps

• How to take advantage of mobile social media

• What you need to know to evaluate ROI

• Ten mobile marketing resource centers

Learn to:

• Understand the mobile world and mobile marketing best practices

• Plan your mobile marketing strategy

• Launch a campaign including voice, text, e-mail, and social media

• Mobile-enable your marketing and establish direct customer contact

Product Details

ISBN-13:	9780470929513
Publisher:	Wiley
Publication date:	09/14/2010
Series:	For Dummies Books
Sold by:	JOHN WILEY & SONS
Format:	eBook
Pages:	360
File size:	16 MB
Note:	This product may take a few minutes to download.

About the Author

Michael Becker (Sunnyvale, CA) is a leading voice in the mobile world. He heads up the business development arm for iLoop Mobile, an industry-leading mobile marketing solutions provider. He is also on the board of directors for the Mobile Marketing Association.

John Arnold (Belmont, MA) is an online marketing professional who heads up user education efforts for Constant Contact, a leading e-mail marketing provider.

Table of Contents

Introduction.

Part I: Getting Up to Speed on Mobile Marketing.

Chapter 1: Unveiling the Possibilities of Mobile Marketing.

Chapter 2: Mapping Out Your Mobile Marketing Strategy.

Chapter 3: Complying with Industry Regulations and Best Practices.

Part II: Executing Direct Mobile Marketing Campaigns.

Chapter 4: Getting Ready for a Text Messaging Campaign.

Chapter 5: Executing Common Text Messaging Campaigns.

Chapter 6: Sending Multimedia Messages.

Chapter 7: Mobile E-Mail Marketing.

Part III: Mobile Media, Publishing, and Advertising.

Chapter 8: Designing and Developing Mobile Internet Sites.

Chapter 9: Developing Mobile Applications and Content.

Chapter 10: Displaying Your Advertising on Mobile Devices.

Chapter 11: Executing Voice-Enabled Mobile Campaigns.

Chapter 12: Mobile Social Media Marketing.

Part IV: Mobile Commerce and Analytics.

Chapter 13: Engaging in Mobile Commerce.

Chapter 14: Evaluating the ROI on Mobile Marketing.

Part V: The Part of Tens.

Chapter 15: Ten Ways to Reach Your Customers on Their Mobile Devices.

Chapter 16: Ten Mobile Marketing Resources.

Glossary.

Index.