Mobile Marketing Playbook

by 360i

Overview

Is this the Year of Mobile? For over a decade this proclamation has turned out to be premature, giving marketers ample reason to be skeptical. The difference looking forward to 2011 is that this is the first time that consumer behavior and mobile platforms have reached sufficient scale for mobile to move beyond an emerging media tactic for mainstream marketers.

Product Details

BN ID:	2940011107825
Publisher:	360i
Publication date:	09/21/2010
Sold by:	Smashwords
Format:	eBook
File size:	5 MB

About the Author

360i is an award-winning digital marketing agency that drives results for Fortune 500 marketers through insights, ideas and technologies. 360i helps its clients think differently about their online presence and evolve their strategies to take advantage of the new world of marketing communications – one where brands and consumers engage in interactive and multi-directional conversations. Current clients include Kraft Foods, JCPenney, Coca-Cola, NBC Universal and H&R Block, among others.

360i is a division of Innovation Interactive, a digital marketing services company. For more information, please visit 360i.com.