Mobile Social Marketing in Libraries

by Samantha C. Helmick

Overview

Snapchat, a new photo and video sharing mobile app logs over 400 million messages every day. Instagram, a similar mobile app boasts over 130 million users. And the 6-second video-making app Vine has skyrocketed to 40 million users within its first year. Discover how you can leverage the popularity of these new mobile social applications for your library by joining these social networks and creating engaging content. Learn how to encourage library patrons to create their own content and tag it with the library’s location. Mobile Social Marketing in Libraries walks you through the process of planning, creating, and sharing mobile social marketing content for your library.

This practical handbook leads readers through the process of planning, creating, and sharing mobile social marketing content for their library, offering insight into the essentials of using mobile social marketing apps in the context of library engagement. Successfully advertise a new series of programs, promote traditional resources, and place a hand on the pulse of the library’s service community with steps included in this book including:

How to Create a Teen Library Tumblr How to Use Snapchat for Library Social Media Marketing How to Provide Reader’s Advisory Through InstagramHow to Use Instagram for Library MarketingHow to Use Vine for Library InstructionHow to Host a Library Contest for TwitterHow to Create a Facebook Group for a Library Book Club

Product Details

ISBN-13:	9781442243828
Publisher:	Bloomsbury Publishing
Publication date:	08/20/2015
Series:	Library Technology Essentials , #9
Sold by:	Barnes & Noble
Format:	eBook
Pages:	126
File size:	865 KB

About the Author

Samantha Helmick is a User Experience and Outreach pundit committed to libraries in their endeavors to adapt tech trends, facilitate resources and invigorate staff who serve users where they exist throughout the community. Samantha is an author, editor and international speaker. She received her Masters in Library and Information Science and Masters of Community Informatics from the University of Illinois at Champaign-Urbana. As a proud winner of the Iowa Library Association's Quality Time Award, she serves at the Burlington Public Library in Burlington, Iowa, as Public Relations Manager and Twitter guru.

Table of Contents

Foreword by Ellyssa Kroski
Preface
Acknowledgments

Chapter One: An Introduction to Mobile Social Marketing
Chapter Two: Getting Started with Mobile Social Marketing
Chapter Three: Tools and Applications
Chapter Four: Library Examples and Case Studies
Chapter Five: Step-by-Step Library Projects for Mobile Social Marketing
Chapter Six: Tips and Tricks
Chapter Seven: Future Trends
Chapter Eight: Recommended Reading

Index
About the Author

Editorial Reviews

The seven chapters cover an introduction to mobile social marketing; getting started; tools and applications; library examples and case studies; step-by-step library projects; tips and tricks; and future trends. I think it’s fair to say that although this appears to be aimed more at novice social media users than experienced users, the latter will certainly pick up some ideas and fresh ways of looking at ways of working. The chapter ‘Library Examples and Case Studies’ showcases public libraries and museums from the UK and USA which use a variety of different social media tools from Vine to Tumblr, Twitter and Instagram. The ‘Step-by-Step Library Projects for Mobile Social Marketing’ will be very useful for those unfamiliar with Tumblr, Snapchat, Instagram, Vine, Twitter or Facebook, going into detail about what the tool offers and how to set up and use them for different circumstances. It’s difficult to choose a chapter which is the most interesting; certainly the ‘Tips and Tricks” chapter has some useful titbits, such as using photos, animated graphics and videos to 'intrigue and inspire'.

Multimedia Information & Technology

I enthusiastically recommend the Library Technology Essentials series. Many libraries will want to invest in the entire set as a professional development resource since they will inevitably face some degree of involvement with each of the volume topics. Library technologists will want one of these books at their side as they launch new projects or initiatives. Ellyssa Kroski has shepherded a collection that makes an important contribution to the professional practice of library technology.

Marshall Breeding

I enthusiastically recommend the Library Technology Essentials series. Many libraries will want to invest in the entire set as a professional development resource since they will inevitably face some degree of involvement with each of the volume topics. Library technologists will want one of these books at their side as they launch new projects or initiatives. Ellyssa Kroski has shepherded a collection that makes an important contribution to the professional practice of library technology.

The seven chapters cover an introduction to mobile social marketing; getting started; tools and applications; library examples and case studies; step-by-step library projects; tips and tricks; and future trends. I think it's fair to say that although this appears to be aimed more at novice social media users than experienced users, the latter will certainly pick up some ideas and fresh ways of looking at ways of working. The chapter 'Library Examples and Case Studies' showcases public libraries and museums from the UK and USA which use a variety of different social media tools from Vine to Tumblr, Twitter and Instagram. The 'Step-by-Step Library Projects for Mobile Social Marketing' will be very useful for those unfamiliar with Tumblr, Snapchat, Instagram, Vine, Twitter or Facebook, going into detail about what the tool offers and how to set up and use them for different circumstances. It's difficult to choose a chapter which is the most interesting; certainly the 'Tips and Tricks" chapter has some useful titbits, such as using photos, animated graphics and videos to 'intrigue and inspire'.

From the Publisher