Multimodality and Genre: A Foundation for the Systematic Analysis of Multimodal Documents

by J. Bateman

Overview

The first systematic, corpus-based and theoretically rigorous approach to the description and analysis of multimodal documents. Drawing on academic research and the experience of designers and production teams, Bateman uses linguistically-based analysis to show how different modes of expression together make up a document with a recognisable genre.

Product Details

ISBN-13:	9780230002562
Publisher:	Palgrave Macmillan UK
Publication date:	04/17/2008
Edition description:	2008
Pages:	312
Product dimensions:	5.60(w) x 8.60(h) x 0.90(d)

About the Author

JOHN BATEMAN is Professor of English Linguistics at the University of Bremen, Germany.

Table of Contents

Multimodal Documents and Their Components Multimodal Documents and Genre Genre Variation Across Time The Rhetoric of Multimodal Documents Channel Hopping Relating Visual and Textual Elements Building a Corpus of Multimodal Documents Bibliography Index

Editorial Reviews

'If you have never read a book on multimodality, or plan on reading just one book, Bateman's Multimodality and Genre is the book I'd recommend. It ably reviews the work that has revolutionised discourse analysis around the world and reconstructs its foundations in a way that is enabling multimodal discourse analysis to move forward on a principled footing.' - James Martin, University of Sydney, Australia

'Multimodality and Genre is an asset to any communication, language and media studies course. The ease with which he treats this highly complex matter and the exceptionally well devised structure of the book make it an ideal reading for advanced courses.' Marion G. Müller, Jacobs University Bremen, Germany

From the Publisher