Identifying emerging markets is critical to the long-term success of multinational corporations. Recently there has been an interesting development in a distant city outside of the main artery of India. According to Bloomberg Magazine, a Mercedes-Benz salesman in Pune, India was contacted for an order of 100 sedans by a distant city (Srivastava, 2010). This outside city indicated a potential for a micro-emerging market since there were funds for such a sizable order. Today, many multinational corporations seek to enter emerging markets using a variety of techniques that may be ineffective.If a multinational corporation, such as Mercedes-Benz is unable to locate an emerging market, the company revenues can become negatively impacted. The increased visibility of multinational corporations on foreign soil seems to be a positive strategy. Some techniques used by MNC’s to locate emerging markets seem to be limited to identifying emerging marketing at the later stages. This eBook may be used by MNC leadership to increase market shares.
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About the Author
My name is Andrew Compton, and I was born and raised in West Los Angeles, CA. I currently live in Beverly Hills, CA with my wife, and two year old daughter Stella. We also have a sweet Boston Terrier dog named Reggie. I started my college education at a local Community College, and then transferred to UNLV for two years. After a five year term in the working world, I returned to UOP and completed my B.S. /e-Business degree in 2006. Next, I continued into the UOP Graduate program and earned my MBA/Global Management in 2008, along with my Business Doctorate degree, ABD. My initial business experience was as a Manager / Chief Instructor with a martial arts company that owns seven locations in southern California. Soon after, I tried two different careers as a Staff Accountant and Real Estate Accountant. I then realized that my passion is in business management and finance. So, I have started my own accounting, bookkeeping, tax preparation, and payroll company as of January 2008 (www.PrimeAccSolutions.com ). I currently have about 150 clients and five staff members. I really enjoy working for myself, and participating in various businesses. I am excited about the unlimited possibilities within the business world, and enjoy this research. I have several hobbies including working out, running, martial arts, and reading current events. In my spare time I like to relax with my family, take morning walks around the neighborhood, go to the beach, listen to music, and watch movies. Cheers!