Multinational Corporations and Emerging Markets

Identifying emerging markets is critical to the long-term success of multinational corporations. Recently there has been an interesting development in a distant city outside of the main artery of India. According to Bloomberg Magazine, a Mercedes-Benz salesman in Pune, India was contacted for an order of 100 sedans by a distant city (Srivastava, 2010). This outside city indicated a potential for a micro-emerging market since there were funds for such a sizable order. Today, many multination...