Never Let 'Em See You Sweat: A Tranquilizer for Presenters

Phil Slott started his career as a junior copywriter, and was so nervous when he had to present that he would have to pray on the floor of his studio apartment before meetings. Years later, as chairman of BBDO London, Slott was adept at holding an audience of hundreds in the palm of his hand, and is described as one of the masters of presentation.

He created dozens of well-known campaigns. But, the two most famous ones are “It’s not just a job, it’s an adventure” for the US Navy and the unfo...