New Studies in Multimodality: Conceptual and Methodological Elaborations

by Ognyan Seizov (Editor), Janina Wildfeuer (Editor)

Overview

Multimodality is one of the most popular and influential semiotic theories for analysing media. However, the application and conceptual anchoring of multimodality often remains geographically and disciplinarily grounded within local systems of thought. New Studies in Multimodality combines the expertise of multimodalists from around the globe, offering novel readings and applications of central concepts in multimodality and inviting innovative synergies between previously disparate schools.

Combining perspectives from the most actively developing traditions of theory and research, this book progresses from classic concepts to more empirically and practice-motivated contributions. Contributors engage in mutual dialogue to present new theoretical perspectives and compelling applications to a variety of old and new media. Expanding the basis and scope of multimodality, this volume shows awareness and experience of this field in many disciplines and illustrates how versatile, pervasive and relevant it is for studying today's communication phenomena.

Product Details

ISBN-13:	9781350099142
Publisher:	Bloomsbury Academic
Publication date:	01/24/2019
Edition description:	Reprint
Pages:	312
Product dimensions:	6.14(w) x 9.21(h) x 0.64(d)

About the Author

Ognyan Seizov is a Research Associate at the Contract Management Institute, SRH Hochschule Berlin, Germany.

Janina Wildfeuer is a Researcher in the Faculty of Linguistics and Literary Science, University of Bremen, Germany.

Table of Contents

List of Figures
List of Tables
Preface
1. Introduction: Rethinking Multimodality in the 21st Century, Ognyan Seizov (University of Bremen, Germany) and Janina Wildfeuer (University of Bremen, Germany)
2. Vectors, Morten Boeriis (University of Southern Denmark, Denmark) and Theo van Leeuwen (University of Technology Sydney, Australia)
3. The 'Same' Meaning Across Modes? Some Reflections on Transduction as Translation, Søren Vigild Poulsen (University of Southern Denmark, Denmark)
4. Modeling Multimodal Stratification, Morten Boeriis (University of Southern Denmark, Denmark)
5. Understanding Multimodal Meaning Making: Theories of Multimodality in the Light of Reception Studies, Hans-Jürgen Bucher (University of Trier, Germany)
6. Approaching Multimodality from the Functional-Pragmatic Perspective, Arne Krause (University of Hamburg, Germany)
7. Audio Description: A Practical Application of Multimodal Studies, Christopher Taylor (University of Trieste, Italy)
8. Multimodal Translation Research: Teaching Visual Texts, Victor Lim Fei (Ministry of Education, Singapore) and Serene Tan (Ministry of Education, Singapore)
9. 'Wikiganda': Detecting Bias in Multimodal Wikipedia Entries, Hartmut Wessler, Christoph Kilian Theil (University of Mannheim, Germany), Heiner Stuckenschmidt (University of Mannheim, Germany), Angelika Storrer (University of Mannheim, Germany) and Marc Debus (University of Mannheim, Germany)
10. Linking Corporate Past, Present, and Future: The Multimodal Communication of Coram's Heritage Identity, Carmen Maier (Aarhus University, Denmark)
11. The 'Bologna Process' as a Territory of Knowledge: A Contextualization Analysis, Yannik Porsché (Humboldt University of Berlin, Germany)
12. Afterword: Towards a New Discipline of Multimodality, Janina Wildfeuer (University of Bremen, Germany) and Ognyan Seizov (University of Bremen, Germany)

Editorial Reviews

"Here comes a fresh and eye-opening volume on the current state of the art in multimodality research that is engagingly written, well-structured and coherently framed within the existing theories and approaches. The book re-visits and re-thinks some of the central concepts in the field but also presents hands-on, thorough and insightful empirical studies in such diverse discourse domains as audio description, Wikipedia, organizational communication, the teaching of multimodality and face-to-face interaction. Altogether, the contributions highlight the current appeal of multimodality studies thanks to their pluralistic and integrative nature that moves forward our understanding of modern forms of communication." --Hartmut Stöckl, Full Professor of English and Applied Linguistics, University of Salzburg, Austria

From the Publisher