Non-Obvious 2017 Edition: How To Think Different, Curate Ideas & Predict The Future
Non-Obvious 2017 Edition: How To Think Different, Curate Ideas & Predict The Future
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Overview
Product Details
| ISBN-13: | 9781940858319 |
|---|---|
| Publisher: | Ideapress Publishing |
| Publication date: | 04/04/2017 |
| Series: | Non-Obvious Trends , #4 |
| Sold by: | Barnes & Noble |
| Format: | eBook |
| File size: | 3 MB |
About the Author
Rohit Bhargava is a trend curator, founder of the Influential Marketing Group, and an expert in helping brands and leaders be more influential. He is the author of five bestselling books on topics as wide ranging as the future of healthcare, building a brand with personality, and why leaders never eat cauliflower. Rohit has advised hundreds of global brands and is a Professor of Marketing at Georgetown University. A two-time TEDx speaker, Rohit has been invited to keynote events in 32 countries and is regularly quoted in media outlets including The New York Times, Harvard Business Review, and NPR.
Table of Contents
Part I The Art of Curating Trends
Introduction 1
Chapter 1 The Norwegian Billionaire: Why Most Trend Predications Are Completely Useless 5
Chapter 2 The Curator's Mindset: Learning the 5 Essential Personalities of Trend Curators 17
Chapter 3 The Haystack Method: How to Curate Trends for Fun and Profit 37
Part II The 2017 Non-Obvious Trend Report
Culture & Consumer Behavior Trends
Chapter 4 Fierce Femininity 67
Chapter 5 Side Quirks 75
Chapter 6 Desperate Detox 85
Marketing & Social Media Trends
Chapter 7 Passive Loyalty 93
Chapter 8 Authentic Fameseekers 101
Chapter 9 Lovable Unperfection 109
Media & Education Trends
Chapter 10 Preserved Past 115
Chapter 11 Deep Diving 123
Chapter 12 Precious Print 131
Technology & Design Trends
Chapter 13 Invisible Technology 139
Chapter 14 Robot Renaissance 149
Chapter 15 Self-Aware Data 157
Economics & Entrepreneurship Trends
Chapter 16 Moonshot Entrepreneurship 165
Chapter 17 Outrageous Outsiders 175
Chapter 18 Mainstream Mindfulness 185
Part III The Trend Action Guide
Chapter 19 Intersection Thinking: How to Use Workshops to Apply Trend Insights to Your Career, Customer or Brand Story 195
Chapter 20 The 7 Best Trend Resources You Need to Bookmark 205
Chapter 21 Anti-Trends: The Flip Side of Trends 209
Part IV Previous Trend Report Summaries (2011-2016)
2011 Trend Summary & Recap 219
2012 Trend Summary & Recap 221
2013 Trend Summary & Recap 223
2014 Trend Summary & Recap 231
2015 Trend Summary & Recap 239
2016 Trend Summary & Recap 247
Afterword 254
Acknowledgements 257
Notes, References, and Credits 259
Index 260
About the Author 263
What People are Saying About This
"Sharp, articulate, and immediately useful."
DANIEL H PINK, Author of Drive
"One of those rare books that delivers ... a great read!"
CHARLES DUHIGG, Author of Power of Habit
"If you believe in a lifetime of learning, read this book!"
JONATHAN BECHER - Former Chief Marketing Officer, SAP
"Insightful, thought provoking and illuminating!"
SHIV SINGH, SVP Global Head of Digital Transformation, VISA
"Trends that will shape your business and decision making."
SALLY HOGSHEAD, NY Times Best Selling Author
"It gets better every year!"
RYAN HOLIDAY NY Times Best Selling Author
"A powerful argument for how curation can change your organization."
SREE SREENIVASAN, Chief Digital Officer of New York City
"A goldmine of ideas and trends!"
GUY KAWASAKI, Best selling author and Chief Evangelist of Canva
"Well written ... a joy to read!"
ANN HANDLEY, Author of Everybody Writes and Founder of MarketingProfs
"Elegant, powerful and intensely engaging!"
HOPE FRANK, Chief Marketing Officer, Kiosked
"An invaluable guide to understanding our customer's customer."
NAVEEN RAJDEV, Chief Marketing Office, Wipro
Reading Group Guide
- National media publicity outreach (TV, radio and print)
- National keynote speaking tour (30+ large events per year - including planned speaking at shows such as CES, SXSW and NRF)
- Op-Ed and Guest Articles planned for top tier business media (Forbes, Inc, Fast Company, etc.)
- Special promotions via author website including signed copy promotions, bulk order packages and sales contests/promotions for launch week
- Paid Sales Promotion in airports (front table and other promotions)
- Paid Full page ads in WIRED magazine during launch months
- Promotion via author's existing email marketing lists and social media platforms (100,000+ targeted individuals)
- Affiliate email marketing promotions via other industry lists (500,000+ targeted individuals)
- Bulk sales promotion to large corporate clients of author's consulting business (10-15 of Fortune100 brands)
- Online social advertising promotions via LinkedIn, Twitter, Facebook
- Targeted bonus content for author's audience on Slideshare (over 1 million readers of previous presentations)
Interviews
"Unlike other 'Futurists,' I don’t focus on the long term potential future, I focus on the short term certain future. But how can any prediction of the future be offered with any certainty? Well, I believe that the signs of the future are already here in the present. As I will share in this book, my definition of a trend is simply a curated observation of the accelerating present."
"Some of the biggest trends changing the world of business today are ideas that I first identified and wrote about more than three years ago. Trends like the 'rise of curation' changing how content is created and shared, or 'real time logistics' describing how organizations are using data to improve everything from supply chains to customer experiences."
"Trends that I reasonably once described as “non-obvious,” over time become perfectly obvious and even fundamental. In other words, they still matter."