One-to-One Personalization in the Age of Machine Learning: Harnessing Data to Power Great Customer Experiences

One-to-One Personalization in the Age of Machine Learning: Harnessing Data to Power Great Customer Experiences

by Karl Wirth, Katie Sweet

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Product Details

ISBN-13: 9780999369425
Publisher: BookBaby
Publication date: 11/02/2017
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 188
File size: 2 MB

About the Author

Karl is the CEO and Co-founder of Evergage, the real-time personalization platform company. Together with Greg Hinkle, Evergage’s CTO, Karl founded Evergage in 2010 with the vision of building the next generation customer experience platform—one that not only analyzed data but acted on it in the moment. Today, Evergage provides this solution, along with expert strategy and guidance, enabling hundreds of leading companies to realize the dream of one-to-one personalization. Prior to Evergage, Karl spent 10 years as a product and marketing innovator at several leading companies including RSA Security and Red Hat. He led the development of next-gen software businesses in security, cloud computing and marketing technology. Karl graduated from Harvard with a degree in Physics, and is the proud husband of Elizabeth Wirth and the father of four awesome kids.

Table of Contents

Preface: Why You Should Care about Personalization 1

Chapter 1 The Evolution of the Internet Toward Personalization 5

Chapter 2 Machine Learning is changing the Game 19

Chapter 3 Think Bigger, Think Cross-Channel 40

Chapter 4 Garbage In, Garbage Out 60

Chapter 5 Consider the Full Experience 78

Chapter 6 Testing, Analytics and Roi 102

Chapter 7 Planning for Personalization 119

Chapter 8 Finding the Right Tech for the Job 140

Chapter 9 The Future of Personalization 156

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