Outcomes over Output: Why Customer Behavior Is the Key Metric for Business Success

by Joshua Seiden

Overview

In the old days, when we made physical products, setting project goals wasn't that hard. But in today's service - and software-driven world, "done" is less obvious. When is Amazon done? When is Google done? Or Facebook? In reality, services powered by digital systems are never done. So then how do we give teams a goal that they can work on? Mostly, we simply ask teams to build features - but features are the wrong way to go. We often build features that create no value. Instead, we need to give teams an outcome to achieve.

Using outcomes creates focus and alignment. It eliminates needless work. And it puts the customer at the center of everything you do. Setting goals as outcomes sounds simple, but it can be hard to do in practice. This book is a practical guide to using outcomes to guide the work of your team.

Product Details

BN ID:	2940164384685
Publisher:	Sense & Respond Press
Publication date:	07/02/2020
Sold by:	Draft2Digital
Format:	eBook
Sales rank:	954,497
File size:	324 KB