Partnerships Reimagined: Non-profit strategies to capture corporate value

Times are tough for non-profits. Funding is harder to come by, so they have to be creative to survive and thrive. Yet, ask most non-profits about corporate partnerships and they look blank or offer a sheaf of rejection letters. That's because they've focused solely on the money.

Modern partnerships are less about an exchange of value and more about creating new value together. In the face of pressure from customers and investors to respond to societal issues, corporates are seeking to engage with strong social purpose programs.

Every non-profit has the potential for partnership success. Succeeding means moving away from the traditional models of philanthropy, sponsorship and cause-related marketing to explore collaborative partnerships that deliver business value and social impact.

You just need a roadmap to get there.

Partnerships Reimagined is a guide for non-profits starting out in corporate partnerships. It provides the foundational elements to successfully avoid the pitfalls, mistakes and trials the authors experienced across their decades of corporate strategy and non-profit fundraising.

The book is full of easy-to-use tools, techniques and templates that you can immediately put into practice. They will change your view of corporate partnerships and inspire you with the potential for your organisation.

If you want to raise more funds and create lasting social impact, this is the way to get started.

1144947134
Partnerships Reimagined: Non-profit strategies to capture corporate value

Times are tough for non-profits. Funding is harder to come by, so they have to be creative to survive and thrive. Yet, ask most non-profits about corporate partnerships and they look blank or offer a sheaf of rejection letters. That's because they've focused solely on the money.

Modern partnerships are less about an exchange of value and more about creating new value together. In the face of pressure from customers and investors to respond to societal issues, corporates are seeking to engage with strong social purpose programs.

Every non-profit has the potential for partnership success. Succeeding means moving away from the traditional models of philanthropy, sponsorship and cause-related marketing to explore collaborative partnerships that deliver business value and social impact.

You just need a roadmap to get there.

Partnerships Reimagined is a guide for non-profits starting out in corporate partnerships. It provides the foundational elements to successfully avoid the pitfalls, mistakes and trials the authors experienced across their decades of corporate strategy and non-profit fundraising.

The book is full of easy-to-use tools, techniques and templates that you can immediately put into practice. They will change your view of corporate partnerships and inspire you with the potential for your organisation.

If you want to raise more funds and create lasting social impact, this is the way to get started.

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Partnerships Reimagined: Non-profit strategies to capture corporate value

Partnerships Reimagined: Non-profit strategies to capture corporate value

by Linda Garnett, Sharon Dann
Partnerships Reimagined: Non-profit strategies to capture corporate value

Partnerships Reimagined: Non-profit strategies to capture corporate value

by Linda Garnett, Sharon Dann

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Overview

Times are tough for non-profits. Funding is harder to come by, so they have to be creative to survive and thrive. Yet, ask most non-profits about corporate partnerships and they look blank or offer a sheaf of rejection letters. That's because they've focused solely on the money.

Modern partnerships are less about an exchange of value and more about creating new value together. In the face of pressure from customers and investors to respond to societal issues, corporates are seeking to engage with strong social purpose programs.

Every non-profit has the potential for partnership success. Succeeding means moving away from the traditional models of philanthropy, sponsorship and cause-related marketing to explore collaborative partnerships that deliver business value and social impact.

You just need a roadmap to get there.

Partnerships Reimagined is a guide for non-profits starting out in corporate partnerships. It provides the foundational elements to successfully avoid the pitfalls, mistakes and trials the authors experienced across their decades of corporate strategy and non-profit fundraising.

The book is full of easy-to-use tools, techniques and templates that you can immediately put into practice. They will change your view of corporate partnerships and inspire you with the potential for your organisation.

If you want to raise more funds and create lasting social impact, this is the way to get started.


Product Details

ISBN-13: 9780975644317
Publisher: Stellar Partnerships
Publication date: 03/01/2024
Sold by: Barnes & Noble
Format: eBook
Pages: 220
File size: 3 MB

About the Author

Linda Garnett and Sharon Dann are Stellar Partnerships. They bridge the gap between two tribes that don't always speak the same language. With over three decades of combined experience in both non-profit and corporate sectors, they bring a unique combination of perspective, problem solving and potential to corporate-community partnerships.

Table of Contents

Introduction

Letter to the reader

Letter to our younger selves

Busting the common myths about partnerships

How to use this book

1: The Changing Landscape of Partnerships

The evolution of corporate partnerships

The impact of COVID-19 and the cost-of-living crisis

The spectrum of corporate approaches to partnerships

Typical responses from non-profits

Corporates need you to be the solution

Conclusion

2: The Opportunity for Non-profits

The size of the opportunity is growing

Taking the F-word out of partnerships

Getting the full value of partnerships

Partnerships as an ecosystem

Harnessing the opportunity

Conclusion

3: FIND New Partners

Focus

Identify

Navigate

Decide

Partnerships require a proactive approach

Conclusion

4: WIN New Partners

The secret ingredient for success

Shaking off old habits

Preparation and research

Best sources of information

Developing your partnership hypothesis

Getting the first meeting

At the first meeting

The discovery meeting

The 5Ps of pitching and proposals

Pricing and how much to ask for

Dealing with objections

Conclusion

5: Grow Exceptional Partners

Prioritise

Nurture

Maximise value

Making a graceful exit

Conclusion

6: It Takes a Village

Partnerships present unique challenges

The role of leadership

Recruit for success

Mobilise your colleagues

Internal stakeholder checklist

The particular challenges of a federated organisation

Overcoming organisational boundaries

The costs and benefits of mobilising your village

Conclusion

7: Hello from the Other Side

Understanding your corporate audience

What's keeping corporate CEOs awake at night?

The payoff for getting it right

You have more in common than you realise

Solve, don't sell

Common themes and trends in partnerships

The best questions to ask each other

Conclusion

Afterword

Work with us

About the Authors

References

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