Partnerships Reimagined: Non-profit strategies to capture corporate value

Times are tough for non-profits. Funding is harder to come by, so they have to be creative to survive and thrive. Yet, ask most non-profits about corporate partnerships and they look blank or offer a sheaf of rejection letters. That's because they've focused solely on the money.

Modern partnerships are less about an exchange of value and more about creating new value together. In the face of pressure from customers and investors to respond to societal issues, corporates are seeking to engag...