Peacock Revolution: American Masculine Identity and Dress in the Sixties and Seventies

Peacock Revolution: American Masculine Identity and Dress in the Sixties and Seventies


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The Peacock Revolution in menswear of the 1960s came as a profound shock to much of America. Men's long hair and vividly colored, sexualized clothes challenged long established traditions of masculine identity. Peacock Revolution is an in-depth study of how radical changes in men's clothing reflected, and contributed to, the changing ideas of American manhood initiated by a 'youthquake' of rebellious baby boomers coming of age in an era of social revolutions.

Featuring a detailed examination of the diverse socio-cultural and socio-political movements of the era, the book examines how those dissents and advocacies influenced the youthquake generation's choices in dress and ideas of masculinity. Daniel Delis Hill provides a thorough chronicle of the peacock fashions of the time, beginning with the mod looks of the British Invasion in the early 1960s, through the counterculture street styles and the mass-market trends they inspired, and concluding with the dress-for-success menswear revivals of the 1970s Me-Decade.

Product Details

ISBN-13: 9781350136540
Publisher: Bloomsbury Academic
Publication date: 10/31/2019
Series: Dress and Fashion Research
Pages: 232
Product dimensions: 6.14(w) x 9.21(h) x 0.48(d)

About the Author

Daniel Delis Hill is a fashion historian and author of several books, including Fashion from Victoria to the New Millennium (2012) and American Menswear from the Civil War to the Twenty-First Century (2011).

Table of Contents


I. American Masculinity, Identity, and Dress 1800-1960
1. American Masculinity and the Postrevolution New Man
2. American Masculinity during the Second Industrial Revolution
3. Undermining Forces on American Masculinity
4. Crisis of Masculinity
5. American Masculine Identity in Dress before the Peacock Revolution
6. Individuality in Dress
7. Conclusion

II. New Masculine Identities in the Postwar Counterculture
1. The Beat Generation
2. Other Nonconformists of the 1950s
3. The Teenager as a New Demographic
4. Conclusion

III. Youthquake
1. The Generation Gap
2. Counterculture Movements
3. The Love Movement
4. Inchoate Movements
5. Hair Wars
6. The Sexual Revolution
7. Conclusion

IV. The Peacock Revolution
1. The JFK Transition
2. The Teddy Boys
3. The Mods
4. The British Invasion
5. Carnaby Street
6. The Peacock Revolution in America
7. The Gay Panic of the Peacock Revolution
8. A New Notion of Fashion for Men
9. Suit Innovations and Revivals 1960–1975
10. Informality in Suiting 1960–1972
11. Peacock Splendor
12. Unisex
13. Sexual Exhibitionism
14. Fashion from the Street
15. Protest Tribal Dress and Identities
16. Multicultural Influences on the Peacock Revolution
17. Black Power and Black Identity in Dress
18. Peacock Revolution Accessories
19. Thermidor of the Peacock Revolution 1972–1975
20. Conclusion


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