Persuasion And Influence In A Week: How To Persuade In Seven Simple Steps

by Di McLanachan

Overview

Sunday
Explore factors that influence, both positively and negatively and discover how influencing is selling

Monday
Understand the power of personality and charisma and ensure you are putting the right message across

Tuesday
Use the Assertiveness Sentence technique to sound more confident in any situation

Wednesday
Discover the three elements of communication and how to use them to build rapid, effective rapport with others

Thursday
Learn to recognize the internal filters that we all have and utilize them in patterns of persuasion

Friday
Use NLP models to influence at an unconscious level, including the technique of 'chunking' to gain agreement

Saturday
Learn how to use proven persuasion techniques such as emotional 'triggers', scarcity, the law of reciprocity, the power of three, and the AIDA formula

Product Details

ISBN-13:	9781444182729
Publisher:	John Murray Press
Publication date:	07/26/2013
Sold by:	Hachette Digital, Inc.
Format:	eBook
Pages:	128
File size:	2 MB

About the Author

Di McLanachan is the best-selling author of 'NLP for Business Excellence' and has also written 'Customer Care in a Week' for Hodder. She has been using and teaching a wide range of Influencing Skills techniques for many years, including the language patterns encapsulated in NLP methodologies. Di has run her own training business since 1993 and is a professional public speaker. In both of these capacities, influence and persuasion skills have been vital 'tools of the trade' for her continued success.Di McLanachan is the best-selling author of 'NLP for Business Excellence' and has also written
'Customer Care in a Week' for Hodder. She has been using and teaching a wide range of Influencing Skills techniques for many years, including the language patterns encapsulated in NLP methodologies. Di has run her own training business since 1993 and is a professional public speaker. In both of these capacities, influence and persuasion skills have been vital 'tools of the trade' for her continued success.