Peter Spurway'S Practical, Powerful and Effective Guide to Media Relations: Get Past the Fear and Use the Control You Don'T Realize You Have to Deliver Your Message Effectively, Every Chance You Get
Too many people are afraid of the media. What do they want? What will they ask? Why cant they just leave us alone? Be not afraid. The answers to these and many other questions are inside. You can discern the medias motives. You can anticipate what theyll ask. And you can be well-prepared to answer their questions and advance your agenda. And its not half as hard as you might think. A solid, professional working relationship with the media is in your best interestsespecially when things go wrong. And they will go wrong. This practical, powerful, and effective guide will show you how to use the control you dont realize you have to manage your relationship with the media to your benefit and theirs. You will learn how to prepare and deliver your messages effectively, even in a hostile environment when the chips are down.
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Peter Spurway'S Practical, Powerful and Effective Guide to Media Relations: Get Past the Fear and Use the Control You Don'T Realize You Have to Deliver Your Message Effectively, Every Chance You Get
Too many people are afraid of the media. What do they want? What will they ask? Why cant they just leave us alone? Be not afraid. The answers to these and many other questions are inside. You can discern the medias motives. You can anticipate what theyll ask. And you can be well-prepared to answer their questions and advance your agenda. And its not half as hard as you might think. A solid, professional working relationship with the media is in your best interestsespecially when things go wrong. And they will go wrong. This practical, powerful, and effective guide will show you how to use the control you dont realize you have to manage your relationship with the media to your benefit and theirs. You will learn how to prepare and deliver your messages effectively, even in a hostile environment when the chips are down.
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Peter Spurway'S Practical, Powerful and Effective Guide to Media Relations: Get Past the Fear and Use the Control You Don'T Realize You Have to Deliver Your Message Effectively, Every Chance You Get

Peter Spurway'S Practical, Powerful and Effective Guide to Media Relations: Get Past the Fear and Use the Control You Don'T Realize You Have to Deliver Your Message Effectively, Every Chance You Get

by Peter Spurway
Peter Spurway'S Practical, Powerful and Effective Guide to Media Relations: Get Past the Fear and Use the Control You Don'T Realize You Have to Deliver Your Message Effectively, Every Chance You Get
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Peter Spurway'S Practical, Powerful and Effective Guide to Media Relations: Get Past the Fear and Use the Control You Don'T Realize You Have to Deliver Your Message Effectively, Every Chance You Get

Peter Spurway'S Practical, Powerful and Effective Guide to Media Relations: Get Past the Fear and Use the Control You Don'T Realize You Have to Deliver Your Message Effectively, Every Chance You Get

by Peter Spurway

Overview

Too many people are afraid of the media. What do they want? What will they ask? Why cant they just leave us alone? Be not afraid. The answers to these and many other questions are inside. You can discern the medias motives. You can anticipate what theyll ask. And you can be well-prepared to answer their questions and advance your agenda. And its not half as hard as you might think. A solid, professional working relationship with the media is in your best interestsespecially when things go wrong. And they will go wrong. This practical, powerful, and effective guide will show you how to use the control you dont realize you have to manage your relationship with the media to your benefit and theirs. You will learn how to prepare and deliver your messages effectively, even in a hostile environment when the chips are down.

Product Details

ISBN-13: 9781524586744
Publisher: Xlibris US
Publication date: 03/15/2017
Sold by: Barnes & Noble
Format: eBook
Pages: 124
File size: 183 KB

About the Author

Peter Spurway has decades of experience preparing hundreds of people just like you to deliver effective media interviews and presentations in pressure-packed situations. From crises, like a deadly mine explosion, a prison murder and a commercial airliner crash, to everyday issues that were neutralized using his time-tested techniques. Peter’s media background prepared him for his career as a media relations and issue management strategist and advisor to business and government leaders. He has conducted hundreds of interviews and been interviewed as many times himself, often in the glare of the national and international media spotlight. Peter uses examples from his extensive experience to bring his practical and effective techniques to life, techniques that can be used across the leadership communications spectrum.
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Educational Levels & Settings
Adult & Continuing Education

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