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Pour Your Heart into It: How Starbucks Built a Company One Cup at a Time

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Former CEO and now chairman emeritus Howard Schultz illustrates the principles that have shaped the Starbucks phenomenon, sharing the wisdom he has gained from his quest to make great coffee part of the American experience.

"It is hard to imagine a more satisfying brew than this memoir." -Publishers Weekly


The success of Starbucks Coffee Company is one of the most inspiring business stories in decades. What started as a single store on Seattle's waterfront has grown into the largest coffee ...