Pricing Design

Pricing Design

by Dan Mall
Pricing Design

Pricing Design

by Dan Mall


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Pricing projects can feel tricky, but it doesn't have to be. Dan Mall explains how to earn more, by understanding what goes into a price (and why hourly rates don't work) and what your clients really want-and are willing to pay for. Learn the right questions to ask and when, and ways to turn client requirements into numbers, with a real-world example from Dan's agency. Whether you're running a shop or going solo, this is a book you can't afford to miss.

Product Details

ISBN-13: 9781962491020
Publisher: A Book Apart
Publication date: 11/01/2023
Sold by: Barnes & Noble
Format: eBook
Pages: 50
File size: 3 MB

About the Author

Dan Mall is a creative director and advisor from Philly. He's the director of SuperFriendly, a design collaborative that brings exquisite creative direction and design to the world's most important and interesting organizations. Dan is an enthralled husband and dad, and cofounded Typedia (an encyclopedia for typefaces) and Businessology (a podcast and workshop series teaching designers how to run better businesses). He writes about design and other issues on Twitter and on his industry-recognized site,

Table of Contents

1. Pricing Methods

2. Value-Based Pricing

3. A Pricing Case Study

4. Value Pricing: What to Expect

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