Pricing Tactics

by Robert C. Brenner

Overview

A treasure chest of tips, tricks, and techniques for maximizing profit. Here are tactical actions to help you reach or exceed your strategic pricing objectives. This book describes pricing issues common to business professionals in any industry. Pricing is where the "rubber meets the road." Price is king and it's often the driving force in attracting and retaining clients and customers. Read how small business owners thrive during any economic condition. Read about raising prices, cutting prices, how to use price specials such as coupons, allowances, and discounts, and how to apply price adjustments. Calculate the sales needed to make a price change work. Understand when a price is needed. Learn the best ways to handle a price increase, how much you can raise your price, stealth pricing, and how to handling price objections and bottom-fishing cheap buyers. Recognize when you should turn down that job opportunity and know when your price is right.

Product Details

BN ID:	2940045306645
Publisher:	Brenner Information Group
Publication date:	09/14/2013
Sold by:	Smashwords
Format:	eBook
File size:	275 KB

About the Author

Robert C. Brenner is an engineer, consultant, college professor, and professional speaker with extensive experience in research and information publishing.A retired naval officer with distinguished service in both nuclear submarines and microelectronic research and development, Brenner holds a bachelor’s degree (BSEE) and two master’s degrees (MSEE, MSSM).He has been a guest speaker at over 50 national conferences and symposiums and is a consultant on pricing and the business of desktop service. Since 1987, he has focused on pricing and actual prices charged by service providers. He is the author of 51 books including Small Business Guide to Pricing, Pricing Web Services, How to Price Graphic Design & DTP Services, regional Pricing Tables, state Hourly Rates references, and Desktop Production Time Standards. He also produced a series of special reports profiling virtual service providers and their earnings. In addition, he has written over 275 articles on business and computer applications and has written technical manuals, user manuals and product line literature for numerous companies. He has taught at the high school, community college, university, and graduate school levels. A futurist, he enjoys the challenge of research and is currently sharing his knowledge of pricing strategies and tactics with business owners worldwide.Professor Brenner can be reached at [e-mail].