Protecting Your Internet Identity: Are You Naked Online?

by Ted Claypoole, Theresa Payton, Chris Swecker (Foreword by)

Overview

People research everything online – shopping, school, jobs, travel – and other people. Your online persona is your new front door. It is likely the first thing that new friends and colleagues learn about you. In the years since this book was first published, the Internet profile and reputation have grown more important in the vital human activities of work, school and relationships. This updated edition explores the various ways that people may use your Internet identity, including the ways bad guys can bully, stalk or steal from you aided by the information they find about you online. The authors look into the Edward Snowden revelations and the government’s voracious appetite for personal data. A new chapter on the right to be forgotten explores the origins and current effects of this new legal concept, and shows how the new right could affect us all. Timely information helping to protect your children on the Internet and guarding your business’s online reputation has also been added.

The state of Internet anonymity has been exposed to scrutiny lately, and the authors explore how anonymous you can really choose to be when conducting activity on the web. The growth of social networks is also addressed as a way to project your best image and to protect yourself from embarrassing statements. Building on the first book, this new edition has everything you need to know to protect yourself, your family, and your reputation online.

Product Details

ISBN-13:	9781442265400
Publisher:	Bloomsbury Publishing
Publication date:	11/16/2016
Sold by:	Barnes & Noble
Format:	eBook
Pages:	288
File size:	2 MB

About the Author

Ted Claypoole is an attorney and currently chair of the Cyberspace Law Committee in the American Bar Association’s Business Law Section. Ted has written dozens of articles on Internet Law and on Data Security. He works in Charlotte, NC and leads the IP Transactions Team and the Data Management Team for Womble Carlyle. He was previously in-house technology and Internet counsel for CompuServe and Bank of America.

Theresa Payton is the CEO of Fortalice Solutions and Co-Founder of Dark3. She was the first woman to hold this position. Theresa was in the banking industry for 16 years before serving at the White House. She was named one of the top 25 “Most Influential People in Security” for 2010 by Security Magazine. Theresa assists both Charlotte’s CBS-WBTV and WBT 1110AM radio with a weekly “Protecting Your Cyberturf” segment and is requested frequently as a subject matter expert on several network news shows such as the Today Show, Good Morning America, Fox News and Fox Business.
Ted Claypoole is a partner at the law firm of Womble Bond Dickinson, practicing in Atlanta, Georgia. He has co-authored with Theresa Payton the book Protecting Your Internet Identity. He wrote the book Technology, Data and Law and also edited and co-wrote The Law of Artificial Intelligence and Smart Machines. He lives in Atlanta, GA.
Theresa M. Payton served as the first female Chief Information Officer for the White House during the President George W. Bush administration and is currently CEO and founder of Fortalice Solutions, a boutique cybersecurity and intelligence services company that’s listed in the Global Cybersecurity Top 500. She starred as the Deputy Commander of Intelligence on the CBS TV series, Hunted, is a frequent guest on national and international news outlets, and is featured in the book of “100 Fascinating Females Fighting Cybercrime.” Among her many accolades are the FBI Director’s award for community service. She has co-authored two other books with Ted Claypoole.

Table of Contents

Foreword

1: How Did You Get Naked?
2: Peekers and Gawkers: Who Is Looking at Your Online Persona?
3: Behavioral Targeting
4: Self-Examination
5: Time to Get Dressed
6: Protecting Identity in a Crisis: Identity Theft and Defamation
7: Branding Your Public Persona
8: Dress for Career Success
9: Don’t Forget the Kids
10: Turning Off the Lights: Choosing to Be Invisible Online

Notes
Index
About the Authors

Editorial Reviews

Over the course of just a few years, the Internet has morphed from a handy collective knowledge resource tool into an integral life-management system, redefining all notions of control where identity management is concerned. In this grand social experiment, online innovation has far outpaced awareness and the advent of legal and regulatory protections. Individuals have only recently begun to contemplate the long-term impact of online behaviors and the importance of managing one’s digital identity, while corporate and criminal interests have quickly adopted strategies and technologies that work to undermine consumer security and privacy. Even the most savvy of users routinely place themselves in peril while operating under faulty assumptions or with a detrimental lack of understanding in conducting personal and business related activities online. Protecting Your Identity: Are You Naked Online? by Ted Claypoole and Theresa Payton offers readers the opportunity to better understand the prerequisite fundamentals essential for successfully and safely navigating the rapidly evolving cybersphere. The material is presented in simple, non-technical language that is readily accessible to Internet users of all ages and aptitudes, and should be considered mandatory study for anyone who is thinking about, or has already taken the plunge, into the virtual domain.

Antony M. Freed

Claypoole and Payton address.. . broadly how to take charge of your online image. They provide extensive advice, beginning with a process of self-examination: do an Internet search for yourself and see what you find. How do you come across on your friends’ social networking pages? What images of yourself can you find online? What you would make of all this information if it were somebody else’s? The authors then give practical advice on how to tailor your online persona to reflect how you want to appear: what you can change, and what you cannot, how to promote that desired persona in search engine results and demote the bad bits you can’t fix. There is even advice on how to be anonymous online.. . Packed full of useful tips, telling examples and surprising highlights, this is an excellent book that addresses important issues on online privacy in an easily accessible way.

Online Information Review

An absolute must-read for any individual or parent who is, or who has, a computer in their home or a cell phone in their child's hand.

Mary Kay Hoal

With the ever evolving world of technology, the question, "Are You Naked Online?" has become rhetorical. It's absolutely necessary to take control of our digital lifestyle to reclaim our privacy and security – and thankfully Theresa Payton and Ted Claypoole are back with how the cyber-world shifted and what we can do to protect our virtual lives. From the cyber-hacks to what apps your kids should be downloading, the updated edition of Protecting Your Internet Identity is a must read for every parent and internet user. Don't get caught naked-online.

Are You Naked Online? The answer is 'yes' and fortunately, there is a new book that walks you through the internet, step-by-step, and shows you how to reclaim your privacy and security while presenting a positive image. The book explains who is peeking at you online, why they look, and offers practical solutions for internet users and digital device-lovers of any age. A must-have for kids and adults alike, whether you spend an hour or hundreds of hours each month connected to the world through the internet.

Sue Scheff

Do not spend another minute online until you read Protecting Your Internet Identity: Are You Naked Online? This second edition is even better than the original! The advice is wise, timely and crucial for today's plugged-in world where the lines of privacy are blurred and the wrong click could mean horrific, lifetime consequences. The section, "Don't Forget the Kids" should be required reading for every parent - no excuses - parenting must be both off and ON the net.

Michele Borba

Helps readers understand the implications of online identities and how people may put themselves at risk professionally and personally.

Grand Forks [Sd] Herald

From protecting your child’s identity starting on day zero—to learning how to dress for career success online and build your own digital resume, Protecting Your Internet Identity, updated edition is the perfect gift not only for yourself, but for just about anyone on your list this holiday season—from teens to parents to seniors and even those hard to buy for people (since everyone is online today)—they’re lessons for everyone in each chapter for protecting their digital identity and security. It’s a gift of online safety for those you care about.

The Huffington Post

From protecting your child’s identity starting on day zero—to learning how to dress for career success online and build your own digital resume, Protecting Your Internet Identity, updated edition is the perfect gift not only for yourself, but for just about anyone on your list this holiday season—from teens to parents to seniors and even those hard to buy for people (since everyone is online today)—they’re lessons for everyone in each chapter for protecting their digital identity and security. It’s a gift of online safety for those you care about., The Huffington Post

With the ever evolving world of technology, the question, "Are You Naked Online?" has become rhetorical. It's absolutely necessary to take control of our digital lifestyle to reclaim our privacy and security – and thankfully Theresa Payton and Ted Claypoole are back with how the cyber-world shifted and what we can do to protect our virtual lives. From the cyber-hacks to what apps your kids should be downloading, the updated edition of Protecting Your Internet Identity is a must read for every parent and internet user. Don't get caught naked-online.

Are You Naked Online? The answer is 'yes' and fortunately, there is a new book that walks you through the internet, step-by-step, and shows you how to reclaim your privacy and security while presenting a positive image. The book explains who is peeking at you online, why they look, and offers practical solutions for internet users and digital device-lovers of any age. A must-have for kids and adults alike, whether you spend an hour or hundreds of hours each month connected to the world through the internet. — Sue Scheff, Nationally Recognized Author of Wit's End; Family Internet Safety Advocate

Do not spend another minute online until you read Protecting Your Internet Identity: Are You Naked Online? This second edition is even better than the original! The advice is wise, timely and crucial for today's plugged-in world where the lines of privacy are blurred and the wrong click could mean horrific, lifetime consequences. The section, "Don't Forget the Kids" should be required reading for every parent - no excuses - parenting must be both off and ON the net. — Michele Borba, Ed.D., Child Media Expert, Educational Psychologist, and author of The Big Book of Parenting Solutions

Helps readers understand the implications of online identities and how people may put themselves at risk professionally and personally., Grand Forks [Sd] Herald

Claypoole and Payton address. . . broadly how to take charge of your online image. They provide extensive advice, beginning with a process of self-examination: do an Internet search for yourself and see what you find. How do you come across on your friends’ social networking pages? What images of yourself can you find online? What you would make of all this information if it were somebody else’s? The authors then give practical advice on how to tailor your online persona to reflect how you want to appear: what you can change, and what you cannot, how to promote that desired persona in search engine results and demote the bad bits you can’t fix. There is even advice on how to be anonymous online. . . Packed full of useful tips, telling examples and surprising highlights, this is an excellent book that addresses important issues on online privacy in an easily accessible way., Online Information Review

Over the course of just a few years, the Internet has morphed from a handy collective knowledge resource tool into an integral life-management system, redefining all notions of control where identity management is concerned. In this grand social experiment, online innovation has far outpaced awareness and the advent of legal and regulatory protections. Individuals have only recently begun to contemplate the long-term impact of online behaviors and the importance of managing one’s digital identity, while corporate and criminal interests have quickly adopted strategies and technologies that work to undermine consumer security and privacy. Even the most savvy of users routinely place themselves in peril while operating under faulty assumptions or with a detrimental lack of understanding in conducting personal and business related activities online. Protecting Your Identity: Are You Naked Online? by Ted Claypoole and Theresa Payton offers readers the opportunity to better understand the prerequisite fundamentals essential for successfully and safely navigating the rapidly evolving cybersphere. The material is presented in simple, non-technical language that is readily accessible to Internet users of all ages and aptitudes, and should be considered mandatory study for anyone who is thinking about, or has already taken the plunge, into the virtual domain. — Antony M. Freed, Managing Editor at Infosec Island

An absolute must-read for any individual or parent who is, or who has, a computer in their home or a cell phone in their child's hand. — Mary Kay Hoal, Founder, President Yoursphere.com and YoursphereForParents.com

From the Publisher

From protecting your child’s identity starting on day zero—to learning how to dress for career success online and build your own digital resume, Protecting Your Internet Identity, updated edition is the perfect gift not only for yourself, but for just about anyone on your list this holiday season—from teens to parents to seniors and even those hard to buy for people (since everyone is online today)—they’re lessons for everyone in each chapter for protecting their digital identity and security. It’s a gift of online safety for those you care about.

Huffington Post

Do not spend another minute online until you read Protecting Your Internet Identity: Are You Naked Online? The advice is wise, timely and crucial for today's plugged-in world where the lines of privacy are blurred and the wrong click could mean horrific, lifetime consequences. The section, "Don't Forget the Kids" should be required reading for every parent - no excuses - parenting must be both off and ON the net.

Michele Borba ED