Ideas and products and messages and behaviors spread faster when they carry your message in a single line or paragraph: a Quote.
To feel the impact a Quote can have, here are three Putting Quotes from this book:
'To throw obstacles in the way of a complete education is like putting out the eyes. - Elizabeth Cady Stanton'
'A lot of writing is a form of seeing - putting down what you see in terms of action and landscape. - Jonathan Ames'
'The big trick in putting is not method; the secret of putting is domination of the nerves. - Henry Cotton'
Three characteristics—one, contagiousness; two, the fact that little words can have big effects; and three, that insight happens not gradually but at one dramatic moment, using the right profound words—are the same three principles that define how an idea takes off, or a product goes viral.
Of the three, the third, profound, trait… is the most important, because it is the principle that makes sense of the first two and that permits the greatest insight into why some ideas stick, some changes last, some words leave an impression, and others don't.
This book will give you the opportunity to find that right Quote that can change it all.