Quantitative Methods in Tourism: A Handbook

by Rodolfo Baggio, Jane Klobas

Overview

In this revised second edition, Baggio and Klobas build upon the work of their previous volume, offering a presentation of quantitative research methods for tourism researchers. This accessible and rigorous guide goes beyond the approaches usually covered in introductory textbooks on quantitative methods to consider useful techniques for statistical inquiry into tourism matters of all but the most econometrically complex kind. The first part of the book concerns common issues in statistical analysis of data and the most widely-used techniques, while the second part describes and discusses several newer and less common approaches to data analysis that are valuable for tourism researchers and analysts.

Updates to the second edition include:

• a new chapter on “Big Data” 
• consideration of data screening and cleaning
• the use of similarity and diversity indexes for comparing samples
• observations about the partial least squares (PLS) approach to path modelling
• a new section on multi-group structural equation modelling
• a new section on common method variance and its treatment
• revised and updated section on software
• fully updated references and examples

Product Details

ISBN-13:	9781845416188
Publisher:	Channel View Publications
Publication date:	07/06/2017
Series:	Aspects of Tourism , #79
Edition description:	Second Edition
Pages:	272
Product dimensions:	6.15(w) x 9.20(h) x 0.60(d)
Age Range:	18 Years

About the Author

Rodolfo Baggio is Professor of the Master of Economics and Tourism at Bocconi University, Italy. His research interests focus on information technology and tourism and his current work combines complexity theory and network analysis methods to the study of tourism destinations.

Jane Klobas is an Education and Research Consultant, based in Australia and Italy. She is an Adjunct Professor at Murdoch University, Australia and a Visiting Professor at the University of Bergamo, Italy and other universities in Europe and Asia. Her interests include research development, adult learning, knowledge and information management and applications of the theory of planned behaviour.

Table of Contents

Foreword

Introduction to the Second Edition

Introduction

Part I – The Analysis of Data

Introduction to Part I

Chapter 1 – The Nature of Data in Tourism

Chapter 2 - Testing Hypotheses and Comparing Samples

Chapter 3 – Data Reduction

Chapter 4 - Model Building

Chapter 5 - Time Dependent Phenomena and Forecasting

Part II - Numerical Methods

Introduction to Part II

Chapter 6 - Maximum Likelihood Estimation

Chapter 7 – Monte Carlo Methods

Chapter 8 – Big Data

Chapter 9 - Simulations and Agent-Based Modelling

Appendix: Software Programs

Editorial Reviews

With wide coverage of quantitative approaches and practical examples in tourism, this book walks readers through the essentials of quantitative methods that are required to keep pace with the fast-changing tourism industry. The book provides a thorough review of quantitative techniques and addresses pressing issues such as “Big Data”, making it a must-read reference for researchers, educators, practitioners, and students.

Rob Law

An excellent practical guide for researchers, analysts, industry consultants and students, providing a rigorous yet readable account of standard and new quantitative statistical applications in tourism contexts. This usable reference book deserves a prominent place on every tourism scholar’s bookshelf.

Larry Dwyer

An excellent practical guide for researchers, analysts, industry consultants and students, providing a rigorous yet readable account of standard and new quantitative statistical applications in tourism contexts. This usable reference book deserves a prominent place on every tourism scholar's bookshelf.

An excellent practical guide for researchers, analysts, industry consultants and students, providing a rigorous yet readable account of standard and new quantitative statistical applications in tourism contexts. This usable reference book deserves a prominent place on every tourism scholar's bookshelf.

-- "Larry Dwyer, University of Ljubljana, Slovenia"

I highly recommend the reading of this book to all tourism researchers using quantitative methods. It offers a complete vision of all the methods that can be used, and provides important and extensive information. From a technical point of view, it is the most rigorous and reliable book in this field.

I highly recommend the reading of this book to all tourism researchers using quantitative methods. It offers a complete vision of all the methods that can be used, and provides important and extensive information. From a technical point of view, it is the most rigorous and reliable book in this field.

--Sylvain Petit, University of French Polynesia and University of Valenciennes, France "Tourism Analysis, Vol. 25"

New material in the second edition of this handbook includes a chapter on big data and updated coverage of agent-based modelling. Illustrated throughout with a variety of well-chosen examples pertaining to a wide range of tourism topics, this is an essential addition to the book shelves of all tourism graduate students and researchers.

New material in the second edition of this handbook includes a chapter on big data and updated coverage of agent-based modelling. Illustrated throughout with a variety of well-chosen examples pertaining to a wide range of tourism topics, this is an essential addition to the book shelves of all tourism graduate students and researchers.

-- "Sarah Nicholls, Michigan State University, USA"

With wide coverage of quantitative approaches and practical examples in tourism, this book walks readers through the essentials of quantitative methods that are required to keep pace with the fast-changing tourism industry. The book provides a thorough review of quantitative techniques and addresses pressing issues such as "Big Data", making it a must-read reference for researchers, educators, practitioners, and students.

With wide coverage of quantitative approaches and practical examples in tourism, this book walks readers through the essentials of quantitative methods that are required to keep pace with the fast-changing tourism industry. The book provides a thorough review of quantitative techniques and addresses pressing issues such as "Big Data", making it a must-read reference for researchers, educators, practitioners, and students.

-- "Rob Law, The Hong Kong Polytechnic University, Hong Kong"

From the Publisher

Unlike other books on this subject, Quantitative Methods in Tourism does not focus on theoretical discussion on presented techniques. It is therefore quite practical and could be successfully used either as a textbook (as an overview of different statistical methods) or as a reference (for more detailed explanation of a particular technique). It could definitely improve the quality and reliability of any research or at least give some inspirational insights on plethora of methods in statistic that could be applied in tourism analysis.

pp. 251-252 Miroslava Dimitrova in European Journal of Tourism Research 4(2)

The book provides thoughtful, insightful introduction into the logic of many well-known statistical methods used in tourism and some that are not as well known but have significant potential for tourism...Quantitative Methods in Tourism presents fresh and timely information on many of the more important – and some less familiar – techniques useful in tourism research. The book is logically organized and written in an easy, approachable, lucid style.

Stephen L. J. Smith

This is a book that is urgently needed and fills a gap in tourism. Quantitative Methods in Tourism is well crafted and unique in its coverage and scope. The book takes you from data generation to hypothesis testing, data analysis, model building to multivariate statistics, forecasting and simulation. It is an excellent addition to the scholarly tourism literature. It is a must have book for anyone who is involved in tourism analysis and research.

PhD. Professor Virginia Polytechnic Institute & St Muzaffer Uysal

It presents a quite interesting and exciting perspective regarding research methods in tourism. I would encourage tourism scholars and practitioners to pick up a copy as it will help them better understand and appreciate how to address the many challenges facing tourism research.

Dr. Daniel R. Fesenmaier

The authors have produced an informative, interesting and timely book on quantitative methods for tourism. The book is well written and provides examples throughout thus making the challenging content very accessible. Software programs are also highlighted to assist researchers in choosing the right tools for the job. This book is a must read for both researchers and research students, especially those who want an understanding of emerging techniques to advance the tourism field.

Associate Professor Brent W. Ritchie

I highly recommend the reading of this book to all tourism researchers using quantitative methods. It offers a complete vision of all the methods that can be used, and provides important and extensive information. From a technical point of view, it is the most rigorous and reliable book in this field.

Tourism Analysis, Vol. 25 - Sylvain Petit

New material in the second edition of this handbook includes a chapter on big data and updated coverage of agent-based modelling. Illustrated throughout with a variety of well-chosen examples pertaining to a wide range of tourism topics, this is an essential addition to the book shelves of all tourism graduate students and researchers.

Sarah Nicholls