ISBN-10:
0240802349
ISBN-13:
9780240802343
Pub. Date:
05/07/1996
Publisher:
Taylor & Francis
Radio Programming: Tactics and Strategy / Edition 1

Radio Programming: Tactics and Strategy / Edition 1

by Eric Norberg

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Product Details

ISBN-13: 9780240802343
Publisher: Taylor & Francis
Publication date: 05/07/1996
Series: Broadcasting and Cable Series
Pages: 191
Product dimensions: 6.25(w) x 9.25(h) x 0.44(d)

Table of Contents

Preface: The Philosophical Underpinning of Winning * The Basic Principles of Radio Programming * Structuring Your Station and Creating Identity * Positioning Your Station Against the Competition * Leading and Airstaff * Music as a Programming Weapon * News as a Programming Weapon * Promoting Your Station * Grading Your Programming Performance: What You Need to Know About the Ratings * Interfacing With Your General Manager * Interfacing With Sales * Interfacing With Engineering * The F.C.C. and You * Advancing Your Career Goals * Afterword

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