The Rainmaker's Toolkit: Power Strategies for Finding, Keeping, and Growing Profitable Clients
Few professional firms are able to consistently grow their fees and profits. Based on the concept of relationship marketing, The Rainmaker's Toolkit gives readers the tools, techniques, and strategies to help win and close bigger deals, helping them dramatically increase the odds of success...and sustain that level of accomplishment from year to year. The Rainmaker's Toolkit helps readers identify and maximize the potential growth opportunities in their companies and gives them a step-by-step system for building a high-profit practice. The book shows readers how to: * Identify high-profit customers and build lifelong relationships with them * Stand out from competitors by differentiating their firm, services, and people * Build a million dollar referral network. Packed with more than 80 reproducable tools and templates, The Rainmaker's Toolkit shows how to find the gold hidden within every company.
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The Rainmaker's Toolkit: Power Strategies for Finding, Keeping, and Growing Profitable Clients
Few professional firms are able to consistently grow their fees and profits. Based on the concept of relationship marketing, The Rainmaker's Toolkit gives readers the tools, techniques, and strategies to help win and close bigger deals, helping them dramatically increase the odds of success...and sustain that level of accomplishment from year to year. The Rainmaker's Toolkit helps readers identify and maximize the potential growth opportunities in their companies and gives them a step-by-step system for building a high-profit practice. The book shows readers how to: * Identify high-profit customers and build lifelong relationships with them * Stand out from competitors by differentiating their firm, services, and people * Build a million dollar referral network. Packed with more than 80 reproducable tools and templates, The Rainmaker's Toolkit shows how to find the gold hidden within every company.
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The Rainmaker's Toolkit: Power Strategies for Finding, Keeping, and Growing Profitable Clients

The Rainmaker's Toolkit: Power Strategies for Finding, Keeping, and Growing Profitable Clients

by Harry Mills
The Rainmaker's Toolkit: Power Strategies for Finding, Keeping, and Growing Profitable Clients
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The Rainmaker's Toolkit: Power Strategies for Finding, Keeping, and Growing Profitable Clients

The Rainmaker's Toolkit: Power Strategies for Finding, Keeping, and Growing Profitable Clients

by Harry Mills

Overview

Few professional firms are able to consistently grow their fees and profits. Based on the concept of relationship marketing, The Rainmaker's Toolkit gives readers the tools, techniques, and strategies to help win and close bigger deals, helping them dramatically increase the odds of success...and sustain that level of accomplishment from year to year. The Rainmaker's Toolkit helps readers identify and maximize the potential growth opportunities in their companies and gives them a step-by-step system for building a high-profit practice. The book shows readers how to: * Identify high-profit customers and build lifelong relationships with them * Stand out from competitors by differentiating their firm, services, and people * Build a million dollar referral network. Packed with more than 80 reproducable tools and templates, The Rainmaker's Toolkit shows how to find the gold hidden within every company.

Product Details

ISBN-13: 9780814413210
Publisher: AMACOM
Publication date: 03/05/2004
Sold by: HarperCollins Publishing
Format: eBook
Pages: 304
File size: 6 MB

About the Author

HARRY MILLS is founder and CEO of Aha! Advantage, an international consulting and training firm whose clients include Unilever, IBM, Toyota, Oracle, and Astra Zeneca. An in-demand speaker, he is the persuasion expert at Harvard Business Review's Manage/Mentor program and author of Artful Persuasion, The Rainmaker's Toolkit, and other notable books.

Table of Contents

Part One: The Marketing Challenge

1. Profits Under Siege
Growing your practice in tough times

Part Two: Breakthrough Marketing Solutions: The 8 R's of Client Relationship Management

2. Revitalization and Renewal
How to revitalize your value proposition with new services, sharper differentiation, and premium pricing

3. Retention
How to hold on to your high-profit clients for life

4. Reacquisition
How to win back your inactive and lost clients

5. Referrals
How to build your client base by networking with the right people

6. Regeneration
How to attract and woo profitable prospects

7. Rainmaking
How to sell and close new high-margin deals

8. Related Sales
How to grow your revenues and margins by up-selling and cross-selling

9. Reputation Building
How to brand your practice to attract premium business

10. Countdown to Success
How to transform your marketing plans into profits

Appendix: Exploiting the Internet
How to integrate the web into your marketing mix

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The CEO Refresher

This is the new bible for professional service firms and is one of the best books of the year.

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