Ready, Fire, Aim: How I Turned a Hobby Into an Empire

Ready, Fire, Aim: How I Turned a Hobby Into an Empire

by Melissa Carbone


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Entrepreneur Melissa Carbone scares people for a living—and she does it so well, she has her market cornered.

Melissa Carbone's company, Ten Thirty One Productions, creates immersive horror experiences with life-like monsters and magic and other frights. More than 500,000 guests have attended her attractions and they show no sign of slowing down.

But it wasn't always this way—an activist and lifelong horror fan, Melissa built her brand from the ground up, and in order to do that, she had to surmount her number-one obstacle: fear of failure.

Known for securing one of the largest investments in the history of the show from Mark Cuban on ABC’s Shark Tank, Melissa lives by the philosophy that it’s important to dream epically and have the guts to jump for it. And success has followed. Collaborations and relationships with iconic industry and political leaders like Live Nation, Legendary Pictures, and the White House are just a small piece of the story.

In Ready, Fire, Aim: How I Turned a Hobby Into an Empire, Carbone shares her philosophy of embracing all the shots that hit—and the ones that missed—that enabled her to turn her hobby into an empire. She will reveal the secrets, tips, and anecdotes that can help you turn your dreams for your career into your reality.

You will find inspiration to:

  • Choose boldly: Choose to be in the top .1% of successful individuals—every day

  • Activate your ideas: Activation is where millionaires and billionaires are made—this is the key difference between the dreamers and those who have it all

  • Kill the fear of failure: Failure is the best way to prepare you for success

Building your empire will require constant learning, reinvention, and growth. Ready, Fire, Aim is the story of entrepreneurship that pushes you to live with the audacity to take the first shot.

Product Details

ISBN-13: 9781944648961
Publisher: BenBella Books, Inc.
Publication date: 10/10/2017
Product dimensions: 5.40(w) x 8.30(h) x 0.30(d)

About the Author

At 40 years old, Melissa Carbone is just getting started. After a decade-long career running the largest revenue market in the world for Clear Channel Media + Entertainment, launching Ten Thirty One Productions, securing the then-largest deal in history on ABC's Shark Tank in 2013, becoming business partners with billionaire Mark Cuban and turning that into a partnership with the world's largest entertainment company, Live Nation, she shows no signs of slowing down. Her live entertainment horror company, Ten Thirty One Productions, has pioneered a new industry that is growing rapidly. In 2014, Ten Thirty One Productions was named the premiere leader in the horror attractions industry with Los Angeles Haunted Hayride being the most popular haunted attraction in the country.

Melissa has been featured in Forbes, Fortune, Entrepreneur Magazine, Inc., CSQ Magazine, on The Today Show as an industry expert in immersive entertainment, coined a "market maker" by Bloomberg News, as well as Squawk Box, CNN, CNBC Power Lunch and many more. Melissa was named CSQ Magazine's 2016 Entertainment Visionary, was a top ten finalist for the LA Business Journal's prestigious "Woman of the Year" Award in 2010, and was voted one of the "Top 7 Pitches" in the history of Shark Tank by the Young Entrepreneur Council.

Table of Contents


Part I: Building an Empire

Chapter 1: Choice

Chapter 2: Activate

Chapter 3: Disney or Bust

Chapter 4: Failure

Chapter 5: Personal Struggle

Chapter 6: Reflection

Part II: Key Lessons

Chapter 7: Passion

Chapter 8: Competition

Chapter 9: The Team

Chapter 10: An Empire Is Born

Chapter 11: Influence

Chapter 12: Expansion

Chapter 13: Most Valuable Lessons/Words of Wisdom


About the Author

What People are Saying About This

From the Publisher

“Melissa Carbone really breaks down success into an actionable process that is both inspirational and vulnerable. In Ready, Fire, Aim she allows her personal stories to be shared as examples of her topics and makes the content so impactful. This book is a beautiful example of entrepreneurial inspiration.”

—Marty Singer, entertainment power attorney

“Melissa Carbone has wowed people with her talent and guts. Ready, Fire, Aim is bold, actionable, and a rare opportunity for aspiring entrepreneurs to get personal mentorship from someone who has really walked the path.”

Jason Blum, CEO of Blumhouse Productions

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