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Ready, Fire, Aim: How I Turned a Hobby Into an Empire

By Melissa Carbone
eBook
$9.99
By Melissa Carbone
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Entrepreneur Melissa Carbone scares people for a living—and she does it so well, she has her market cornered.

Melissa Carbone's company, Ten Thirty One Productions, creates immersive horror experiences with life-like monsters and magic and other frights. More than 500,000 guests have attended her attractions and they show no sign of slowing down.

But it wasn't always this way—an activist and lifelong horror fan, Melissa built her brand from the ground up, and in order to do that, she had to...

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BusinessSmall BusinessEntrepreneurship