Ready, Fire, Aim: How I Turned a Hobby Into an Empire

Ready, Fire, Aim: How I Turned a Hobby Into an Empire

by Melissa Carbone


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Product Details

ISBN-13: 9781944648961
Publisher: BenBella Books, Inc.
Publication date: 10/10/2017
Sales rank: 669,509
Product dimensions: 5.40(w) x 8.30(h) x 0.30(d)

About the Author

At 40 years old, Melissa Carbone is just getting started. After a decade-long career running the largest revenue market in the world for Clear Channel Media + Entertainment, launching Ten Thirty One Productions, securing the then-largest deal in history on ABC's Shark Tank in 2013, becoming business partners with billionaire Mark Cuban and turning that into a partnership with the world's largest entertainment company, Live Nation, she shows no signs of slowing down. Her live entertainment horror company, Ten Thirty One Productions, has pioneered a new industry that is growing rapidly. In 2014, Ten Thirty One Productions was named the premiere leader in the horror attractions industry with Los Angeles Haunted Hayride being the most popular haunted attraction in the country.

Melissa has been featured in Forbes, Fortune, Entrepreneur Magazine, Inc., CSQ Magazine, on The Today Show as an industry expert in immersive entertainment, coined a "market maker" by Bloomberg News, as well as Squawk Box, CNN, CNBC Power Lunch and many more. Melissa was named CSQ Magazine's 2016 Entertainment Visionary, was a top ten finalist for the LA Business Journal's prestigious "Woman of the Year" Award in 2010, and was voted one of the "Top 7 Pitches" in the history of Shark Tank by the Young Entrepreneur Council.

Table of Contents


Part I: Building an Empire

Chapter 1: Choice

Chapter 2: Activate

Chapter 3: Disney or Bust

Chapter 4: Failure

Chapter 5: Personal Struggle

Chapter 6: Reflection

Part II: Key Lessons

Chapter 7: Passion

Chapter 8: Competition

Chapter 9: The Team

Chapter 10: An Empire Is Born

Chapter 11: Influence

Chapter 12: Expansion

Chapter 13: Most Valuable Lessons/Words of Wisdom


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“Melissa Carbone really breaks down success into an actionable process that is both inspirational and vulnerable. In Ready, Fire, Aim she allows her personal stories to be shared as examples of her topics and makes the content so impactful. This book is a beautiful example of entrepreneurial inspiration.”

—Marty Singer, entertainment power attorney

“Melissa Carbone has wowed people with her talent and guts. Ready, Fire, Aim is bold, actionable, and a rare opportunity for aspiring entrepreneurs to get personal mentorship from someone who has really walked the path.”

Jason Blum, CEO of Blumhouse Productions

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