ISBN-10:
1469615436
ISBN-13:
9781469615431
Pub. Date:
Publisher:
Saving Community Journalism: The Path to Profitability

Saving Community Journalism: The Path to Profitability

by Penelope Muse Abernathy

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Overview

America's community newspapers have entered an age of disruption. Towns and cities continue to need the journalism and advertising so essential to nurturing local identity and connection among citizens. But as the business of newspaper publishing collides with the digital revolution, and as technology redefines consumer habits and the very notion of community, how can newspapers survive and thrive? In Saving Community Journalism, veteran media executive Penelope Muse Abernathy draws on cutting-edge research and analysis to reveal pathways to transformation and long-term profitability. Offering practical guidance for editors and publishers, Abernathy shows how newspapers can build community online and identify new opportunities to generate revenue.

Examining experiences at a wide variety of community papers--from a 7,000-circulation weekly in West Virginia to a 50,000-circulation daily in California and a 150,000-circulation Spanish-language weekly in the heart of Chicago--Saving Community Journalism is designed to help journalists and media-industry managers create and implement new strategies that will allow them to prosper in the twenty-first century. Abernathy's findings will interest everyone with a stake in the health and survival of local media.



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Product Details

ISBN-13: 9781469615431
Publisher: The University of North Carolina Press
Publication date: 04/29/2014
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 264
File size: 681 KB

About the Author

Penelope Muse Abernathy, formerly an executive with the Wall Street Journal and the New York Times, is Knight Chair in Journalism and Digital Media Economics at the University of North Carolina at Chapel Hill.

Table of Contents


Examining experiences at a wide variety of community papers--from a 7,000-circulation weekly in West Virginia to a 50,000-circulation daily in California and a 150,000-circulation Spanish-language weekly in the heart of Chicago--Saving Community Journalism is designed to help journalists and media-industry managers create and implement new strategies that will allow them to prosper in the twenty-first century. Abernathy's findings will interest everyone with a stake in the health and survival of local media.

What People are Saying About This

From the Publisher

Saving Community Journalism is a pleasure to read and has the potential to have a significant impact on the choices made by the publishers and editors of community newspapers in the United States. The lessons and advice derived from the case studies are right on target and easy to absorb. This book is well written, covers an important topic, and has the potential to help community newspapers navigate their way in rapidly changing media markets. I hope that publishers and editors will absorb (and trust!) its insights.—James T. Hamilton, author of All the News That's Fit to Sell: How the Market Transforms Information into News



The book tackles a timely, important topic with depth, originality, and new insights. It offers a systematic plan for how news organizations may move forward. It presents this plan in a way that is both conceptually grounded and suitable for practical application. Both scholars and journalism practitioners will welcome it.—Carl Sessions Stepp, University of Maryland



Saving Community Journalism is a clear-eyed and invaluable exploration of what it will take for newspapers—the engines of community journalism—to not only survive, but thrive. Penny Abernathy wisely sees that it is the journalism that must be preserved, and her penetrating book shows how that can be done and still make a profit.—Alex S. Jones, director of Harvard's Shorenstein Center on the Media and author of Losing The News



An excellent and timely book during this period of extreme change in media. The community newspaper has been an important core vehicle for ensuring democracy in America, yet the community newspaper has faced, and will continue to face rugged challenges to their very existence. Dozens of community newspapers have either disappeared or been absorbed by national papers (which themselves are under threat). Penny Abernathy, who has experience in virtually all journalistic forms, lays out a clear and compelling path forward for the owners and managers of community newspapers. Her recommendations will not be painless to follow, but they will be successful for those managements who can measure up. It is a vital book for our times and our democracy.—Richard N. Foster, Yale School of Management and author of Creative Destruction



Saving Community Journalism abounds in timely ideas and practical advice for protecting—and expanding upon—the vital service we provide for readers, advertisers and our communities. Regardless of where they are in the never-ending evolution of our business, all publishers will find new insights.—Mary Junck, CEO of Lee Enterprises and Chair of the Associated Press



This is a passionate, wise, and highly useful survival guide for community newspapers at a time of bewildering change. Penelope Muse Abernathy insists that community journalism is both essential and survivable. Her optimism and good advice are just what the field needs right now.—Nicholas Lemann, Professor of Journalism and former Dean, Columbia University Graduate School of Journalism



The decline of journalism—by which I mean people who are paid to find out the truth—is one of the tragedies of the 21st century. There is no single antidote, but Saving Community Journalism offers the beginnings of an answer for smaller news organizations. Abernathy's insights are particularly valuable because she is one of a rare breed that understands both business and journalism.—Alan Murray, President, Pew Research Center

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