Search Engine Marketing Guide for the Small Business

by Charles Pascal

Overview

Several studies have concluded that 80% of listed websites are web invisible to search engines. When a website is improperly marked up for the major search engines, valuable customers who are looking for that website will not be able to find it.

The purpose for writing this book is to act as a marketing guide for businesses and organizations large and small to ensure their services are visible to the public. The craft of search engine optimization is continually discussed on countless websites over the Internet. Each website will reveal some strategies to improve website rankings. Unfortunately the list of strategies are scattered and as a result readers leave these discussion sites somewhat confused regarding the steps to take to improve their search engine position. In this book I have listed two complete search engine check lists for small and large websites. Even if you do not read all of the chapters you will have a solid checklist of tasks to perform, which will improve your websites search engine position. This book will instruct you about navigating through search engine algorithms give you a large list of free search engine key word and link building analysis tools and offer tutorials, which will teach you how to obtain the greatest benefit from the use of these tools.

Product Details

BN ID:	2940152886580
Publisher:	Charles Pascal
Publication date:	01/07/2016
Sold by:	Smashwords
Format:	eBook
File size:	1 MB

About the Author

Charles Pascal has been teaching Amateur radio and FCC license exams for over 30 years. Pascal has taught over 10,000 students to pass all classes of both amateur and commercial FCC tests. Charlie has taught students how to pass FCC license tests for the Los Angeles County Sheriff’s Department, General Telephone, Pepperdine University, Children’s Hospital, the City of Santa Monica, UCLA, Culver City, Sony Pictures and the California Yacht Club. Students who took Pascal’s classes reported a test passing percentage of 97% passing all exams on the first attempt.

In 2007 Mr. Pascal Received the Golden Key award from the Association of Santa Monica Bay Yacht Clubs for 25 years of teaching and community service.

The author has held his Amateur license for 53 years and holds a Master’s Degree in Education and Counseling from Loyola Marymount University.

The writing style for this book has been developed from over 30 years of teaching and direct classroom experience.

Pascal’s books are designed to simplify the material and make learning of this information enjoyable for all students from ages 8 through 95.